Paid Digital Marketing Executive

Informa Plc; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading global events company in London is seeking a Paid Digital Marketing Executive to drive paid campaigns for prominent brands. The ideal candidate should have 2-3 years of experience in B2B digital marketing and strong proficiency in platforms like Google Ads and LinkedIn. This position offers opportunities for professional growth and a supportive work culture, with various benefits including career development and flexible working arrangements.

Benefits

25 days annual leave

Flexible personal benefits

Career development opportunities

Private medical cover

Qualifications

• 2-3 years of experience in paid digital marketing, preferably in B2B environments.
• Strong analytical skills with experience in Google Analytics and reporting tools.
• Ability to manage multiple campaigns and priorities simultaneously.

Responsibilities

• Manage the end-to-end process of all paid digital marketing activity.
• Collaborate with PPC agency to develop comprehensive marketing strategies.
• Monitor and analyze campaign performance and provide regular reports.

Skills

Paid digital marketing experience

Proficiency in Google Ads

Analytical skills

Excellent written communication

Experience with CRM systems

Tools

Google Analytics

LinkedIn Campaign Manager

Meta Business Manager

Job description

Overview

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor\'s Best Places to Work 2025 UK list.

Role

We are seeking a talented Paid Digital Marketing Executive to join our dynamic team, supporting the Seatrade Cruise, Decorex, and kbb brands within Informa Markets. This role offers an exciting opportunity to drive paid digital marketing campaigns across a number of first-in-class, industry-leading events

Reporting to the Group Digital Marketing Manager, the Paid Marketing Executive will be responsible for managing the end-to-end process of all paid digital marketing activity across campaigns that drive lead generation, brand awareness, and revenue growth across these specialist markets.

Key Responsibilities

Campaign Management

• Collaborate with the PPC agency to develop and execute comprehensive paid digital marketing strategies across (but not limited to) Google, Meta, LinkedIn, and other relevant platforms.
• Manage campaign budgets effectively to maximise ROI and achieve KPI targets, working closely with agency partners.
• Working closely with internal stakeholders including the Web Platform Lead, Brand Marketing lead, and Social and Community Executive to provide strategic direction for ad copy, creative assets, and landing page optimisation.
• Oversee A/B testing initiatives with the agency to continuously improve campaign performance.
• Monitor and analyse campaign performance, working with the agency to provide regular performance reports and insights

Brand Support

• Work closely with the Seatrade Cruise, Decorex, and kbb teams to understand their unique market needs and objectives.
• Develop targeted campaigns that resonate with each brand's specific audience segments.
• When required, support the Brand Marketing team with updating website copy and general optimisation.
• Support event promotion and exhibitor/visitor acquisition campaigns.
• Collaborate on integrated marketing campaigns that combine paid digital with other marketing channels.

Data & Analytics

• Utilise analytics tools to track campaign performance and identify optimization opportunities.
• Generate detailed reports on campaign effectiveness, lead quality, and conversion rates.
• Provide data-driven recommendations for budget allocation and strategy adjustments.
• Maintain accurate campaign tracking and attribution across all touchpoints.

Strategic Development

• Stay current with digital marketing trends and platform updates relevant to B2B markets.
• Research and recommend new paid channels and tactics to expand reach.
• Contribute to the development of audience personas and targeting strategies.
• Support the broader digital marketing team with insights and best practices.

Qualifications

• 2-3 years of experience in paid digital marketing, preferably in B2B environments
• Proven expertise in Google Ads, Meta Business Manager, and LinkedIn Campaign Manager
• Strong analytical skills with experience in Google Analytics, conversion tracking, and reporting tools
• Excellent written communication skills for ad copy creation and stakeholder reporting
• Experience with marketing automation platforms and CRM systems
• Understanding of lead generation and nurturing strategies
• Ability to manage multiple campaigns and priorities simultaneously

Additional Information

We believe that great things happen when people connect face-to-face. That\'s why we work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you\'ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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