Own Brand Manager

Ironmongery Direct; Basildon; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading online retail specialist in the UK is seeking a skilled Brand Manager to drive the growth of their Own Brand portfolio. You will be responsible for executing marketing strategies, managing product launches, and collaborating with various teams to ensure a strong market presence. The ideal candidate has proven experience in product marketing and excellent project management skills. This full-time position includes a hybrid working model with attractive benefits.

Benefits

Subsidised Private Healthcare

Enhanced family leave benefits

Fully funded Wellbeing offering

Discretionary annual company performance bonus

Staff discount on products

Two paid volunteer days per year

£500 refer a friend incentive scheme

Qualifications

• Experience in product marketing, ideally within retail or ecommerce.
• Results-driven mindset with a focus on commercial success.
• Excellent storytelling and communication skills.
• Extensive project management experience.
• Capable of creating impactful campaigns from insights.

Responsibilities

• Drive and deliver the Own Brand growth strategy and initiatives.
• Ensure consistent branding and messaging across channels.
• Plan and execute marketing campaigns, analyzing their performance.
• Collaborate with teams to develop new product launches.
• Conduct market research to identify opportunities and trends.

Skills

Product marketing

Commercial understanding

Communication

Project management

Analytical skills

Collaborative teamwork

Data analysis

Job description

Responsibilities

• Drive and deliver the Own Brand growth strategy and initiatives to increase sales and market share.
• Ensure clear brand architecture, positioning and hierarchy, partnering with internal teams to ensure consistent messaging and brand presentation.
• Plan and execute multichannel marketing campaigns and product promotions with the support of the Marketing and Ecomms team. Analyse performance to continually optimise ROI and campaign impact.
• Manage new product launches and ensure a consistent go-to-market approach.
• Work with the Category Management team to identify and evaluate new product development opportunities and ensure successful launches.
• Conduct customer and competitor research to identify and propose new opportunities and trends.
• Provide regular commercial reports to The Management Board to ensure a results-driven strategy.
• Champion the Own Brand vision across the business, inspiring and influencing others on the journey.
• Ensure regular communication across departments to gain insights in granular product performance.
• Leverage customer testimonials and case studies to build credibility and trust in the market, understanding the voice of the customer and building on customer advocacy.

The ideal candidate will be a highly motivated, influential, commercially astute and creative Brand Manager to lead the growth of our Own Brand portfolio in a competitive market. They will be responsible for creating and delivering an ambitious growth strategy to increase revenue, drive sales, strengthen brand positioning and raise awareness of our Own Brand products across multiple channels. Excellent project management skills are required to lead colleagues across multiple departments to drive projects and initiatives forward, at pace.

Working closely with the Category Management, Ecommerce, Merchandising, Pricing and Marketing teams, you'll shape our go-to market approach, drive impactful marketing campaigns, and ensure every product launch and message reflects a consistent and compelling brand identity. You'll explore NPD with the Category Management Team, understanding the competitive landscape and implementing impactful marketing campaigns, with the support of channel owners.

Essential Qualifications

• Proven experience in product marketing, ideally within retail or ecommerce.
• Strong commercial understanding and a results-driven mindset.
• Excellent communication and storytelling skills.
• Extensive experience in project management.
• Creative and analytical - able to turn insights into impactful campaigns.
• Collaborative team player, confident managing multiple stakeholders.
• Confident influencing and motivating colleagues across departments to deliver shared goals.
• Proficient in analysing data, generating commercial reports and turning insights into actions.

Desirable Qualifications

• CIM qualifications desirable, but not essential.
• Experience in market research to identify trends.
• Multichannel campaign management.

Company Details

At IronmongeryDirect, we are proud to be the UK's leading online specialist with over 50 years of trusted experience. We provide market-leading, fast and reliable delivery, outstanding customer service, and an exceptional product range. This is a full-time position based at our Basildon office, with a hybrid working pattern of two days per week in the office.

25 days annual leave plus public Bank Holidays, including the option to buy and sell up to three days per holiday year.

Benefits

• Subsidised Private Healthcare for employees and their families.
• Enhanced family leave benefits.
• Fully funded Wellbeing offering operated by Health Shield with the ability to claim back medical costs, access to an EAP service including counselling sessions, a GP Anytime service and access to the NHS-approved Thrive wellbeing app.
• Discretionary annual company performance bonus.
• Regular WOW awards for those that go above and beyond.
• Staff suggestion scheme with associated rewards.
• Staff discount on our products.
• Long service awards, including the option to buy and sell up to three days per holiday year and additional annual leave, life insurance and increased employer pension contributions.
• Two paid volunteer days per year.
• £500 refer a friend incentive scheme.
• We believe in recognising great work, investing in personal growth, and supporting wellbeing.