Optimisation Manager Contract

VML Enterprise Solutions; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

WPP Enterprise Solutions seeks an Ecommerce Trading Manager to drive daily on-site performance and optimize online channels using rapid iteration. You will coordinate with Paid Media, CX/Design, Development, and Merchandising to maximize sales and profitability.

Reporting to the Optimisation Lead, you will translate live metrics into site updates, improve conversion, and manage customer journeys across landing and checkout paths with a focus on rapid, measurable impact.

Qualifications

• Experience in ecommerce trading, digital merchandising, or analytics.
• Hands-on experience with CMS/ecommerce platforms (ideally Adobe) and web analytics suites (GA4, Adobe Analytics, Amplitude).
• CDP familiarity and basic HTML/CSS/JS knowledge are pluses.
• High-velocity, fast-paced retail environment experience.

Responsibilities

• Onsite trading, merchandising & campaign execution.
• Daily trade execution across revenue, web traffic, conversion rate, AOV, and product availability.
• Roadmap, content execution: site updates, banners, landing pages, and campaigns across digital channels.
• Customer journey & promo management across landing pages, category pages, and checkout flows.
• Audience targeting & segmentation using CDP and web analytics.
• Real-time performance monitoring: track live traffic, behavior, and sales to spot opportunities.
• Actionable reporting: synthesize analytics into weekly trade recommendations.
• Platform & data quality: act as CMS/ecommerce/analytics super-user with accurate tagging and data.
• AI & automation: leverage AI to speed decisions and daily reporting.

Skills

E-commerce trading

Analytical thinking

High-velocity mindset

Analytical & collaborative

Tools

Adobe

GA4

Adobe Analytics

Amplitude

CDP

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

We are looking for a Ecommerce Trading Manager/ Optimisation Manager to join us on a permanent or potentially contract basis. Reporting directly to the Optimisation Lead, you will drive the daily commercial performance and onsite execution of our online channels using our Rapid Iteration & Execution framework. Sitting at the intersection of commercial trading, analytics, customer experience, and execution, you will translate real-time trading metrics into live, revenue-generating site updates.

Collaborating closely with Paid Media, CX/Design, Development, and Merchandising teams, you will combine commercial acumen with hands-on site management tools to maximize sales, conversion performance, customer engagement, and channel profitability.

Key Responsibilities

• Onsite Trading, Merchandising & Campaign Execution
• Daily Trade Execution: Own daily commercial performance across key e-commerce metrics, including Revenue, Web Traffic, Conversion Rate, Average Order Value (AOV), and Product Availability.
• Roadmap & Content Execution: Build, launch, and QA weekly site updates, visual merchandising, site banners, landing pages, and promotional campaigns across digital channels.
• Customer Journey & Promo Management: Maintain friction-free customer journeys across key landing pages, category pages, and checkout flows, executing promotional plans at pace to drive profitable sales growth.
• Audience Targeting & Segmentation: Leverage Customer Data Platforms (CDPs) and web analytics to segment dynamic audiences and deploy targeted commercial messaging.
• Commercial Insights, Analytics & Platform Operations
• Real-Time Performance Monitoring: Track live web traffic, customer behavior, and sales data to spot performance drops, inventory issues, or immediate high-potential commercial opportunities.
• Actionable Reporting: Synthesize web analytics into clear trade recommendations for weekly performance reviews, demonstrating commercial ROI and revenue uplift.
• Platform & Data Quality: Act as super-user for our CMS, e-commerce, and analytics stack (e.g., GA4, Adobe Analytics, Salesforce, Shopify), ensuring accurate tagging, event tracking, and content integrity.
• AI & Automation: Leverage AI and self-service analytics tools to accelerate commercial decision-making and streamline daily reporting.
• Cross-Functional Coordination & Delivery
• Stakeholder Alignment: Act as the operational hub, collaborating daily with Copywriters, Designers, Developers, Paid Media, CRM, and Merchandising to coordinate rapid asset production and deployment.
• Action Ownership: Track trading actions from insight through to live deployment with clear owners, timelines, and commercial accountability.

What We Want From You

• Commercial & E-Commerce Background: Proven experience in e-commerce trading, digital merchandising, or commercial analytics, with a strong understanding of online retail drivers (revenue, traffic, conversion, margin).
• Technical Platform Toolset: Hands-on experience with enterprise CMS and e-commerce platforms (ideally Adobe) and web analytics suites (GA4, Adobe Analytics, Amplitude). CDP familiarity and basic HTML/CSS/JS knowledge are pluses.
• High-Velocity Mindset: Agile, highly organized, and thriving in fast-paced retail environments with a focus on rapid execution and immediate commercial impact.
• Analytical & Collaborative: Skilled at turning complex data into clear business decisions while effectively coordinating cross-functional technical, creative, and commercial teams.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment processexclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time. Opting out will not impact the outcome of the interview process

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.