Optimisation Manager

VML Enterprise Solutions; Greater London; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

discretionary bonus scheme

training opportunities

competitive pension

medical insurance

life assurance

social events

opportunities to buy and sell holidays

family friendly policies

discounts with hundreds of retailers

Job summary

VML Enterprise Solutions designs, builds, and operates growth systems for global brands. Reporting to the Optimisation Lead, you will drive the day‑to‑day execution of the Rapid Iteration & Optimisation (RIO) framework and translate real‑time trading insights into immediate business growth.

Working with Paid Media, CX and Development teams, you will manage site optimisation, run A/B tests and personalisation, monitor performance, and ensure data integrity across analytics, tags and CMS

Qualifications

• Experience with optimisation and A/B testing tools (e.g., Optimizely, Adobe Target)
• Experience setting up custom reports and event tracking in web analytics suites
• Experience editing/publishing and running personalisation within enterprise CMS systems

Responsibilities

• Execute the weekly site optimisation roadmap and QA of experiments and content updates
• Run A/B tests, multivariate tests, and personalisation campaigns to boost trading performance and conversion
• Collaborate with copywriters, designers, developers, and Paid Media to ensure rapid execution of updates

Skills

Site optimisation platforms

Analytics suites

CMS platforms

CDPs

Frontend basics

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Reporting directly to the Optimisation Lead, you will be the driving force behind the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates. Working hand-in-hand with the Paid Media, CX, and Development teams, you will turn real-time trading insights into immediate, measurable business growth for our global clients.

What You’ll Be Doing

Execution of Site Optimisation & RIO Roadmap

• Daily Campaign Management: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
• A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to immediately boost real-time trading performance and conversion rates (CRO).
• Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.

Performance Analysis & Reporting

• Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
• Insights Translation: Synthesize complex data from test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI.
• Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimise dynamic audience segments for targeted messaging.

Technology & Platform Operations

• Platform Operations: Act as the super-user and administrator for our stack of site optimisation, analytics, and content management platforms.
• Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimised pages to safeguard data integrity.

What We Want From You

We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimisation (CRO) and real-time performance.

Technical Skills & Experience

• Site Optimisation Platforms: Proven hands-on experience using optimisation and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar meta-optimisation tools).
• Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
• Content Management Systems (CMS): Experience editing, publishing, and running personalisation initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
• Customer Data Platforms (CDPs): Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalisation is highly desirable.
• Basic Frontend Knowledge: A foundational understanding of HTML, CSS, and JavaScript (specifically how they affect browser rendering and A/B test implementation) is a significant plus.

Execution & Mindset

• High Velocity: A "rapid delivery" mindset. You thrive in fast-paced environments and love seeing your work go live to drive immediate commercial impact.
• Agile Competency: Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks simultaneously.
• Analytical Thinking: Naturally curious and highly analytical. You don't just look at data; you look for the "why" behind user behaviour.
• Collaborative Communicator: Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent Only

We offer a great benefits package including:

• discretionary bonus scheme
• training opportunities
• competitive pension
• medical insurance
• life assurance
• social events
• opportunities to buy and sell holidays
• family friendly policies
• discounts with hundreds of retailers

much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.