OOH Innovation Director

dentsu UK Limited; Camden Town; Hybrid; GBP 90,000 - 150,000; Full time

Job summary

Dentsu is seeking an OOH Innovation Director in London to lead end-to-end creative innovation and project management for non-standard OOH, DOOH and experiential activations. You will own briefs through production, build, install, live delivery, and post-campaign review, ensuring delivery on time, on budget and to the highest standard.

The role requires senior-level PM capabilities with a delivery-first mindset, working across agency teams, clients, and partners in a hybrid London office setup.

Qualifications

• Proven experience in the OOH landscape, delivering non-standard OOH, special builds & experiential campaigns with good knowledge of OOH media owners.
• Demonstrable experience managing complex builds, timelines, budgets and supplier networks.
• Excellent client and stakeholder management skills, able to communicate and collaborate across a wide internal and external network of stakeholders.

Responsibilities

• Own the full end-to-end project management of non-standard OOH / DOOH and experiential campaigns, ensuring all projects are delivered on time, on budget and to a premium standard.
• Act as delivery lead and project owner; accountable for timelines, budgets, quality and risk, building and managing detailed project plans, production schedules and delivery roadmaps.
• Receiving and interrogating briefs alongside the planning and buying teams with a focus on creativity and innovation.
• Lead the ideation for non-standard OOH / DOOH with a strong focus on deliverability and feasibility and translate ambitious ideas into credible, well-scoped and executable solutions that can be presented to clients and internal stakeholders.
• Develop and maintain a strong, trusted network of specialist suppliers and production partners, driving growth for OOH business through selling creative ideas, new products and services.
• Stay ahead of new creative technology, OOH production methods, materials and experiential techniques & opportunities to diversify revenue for business and stakeholders.

Skills

OOH industry experience

Delivery ownership

Stakeholder management

Job description

Job Description: Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end‑to‑end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. Amplifi is an important part of our world‑class offering. It is the supply‑side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply‑Side Management practises. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply‑side with product, services and capabilities.

We’re hiring for a OOH Innovation Director to join the dentsu OOH Team in London.

Purpose of the Role

As OOH Innovation Director you’ll be responsible for leading creative innovation and the end‑to‑end project management of complex, non‑standard OOH, DOOH and experiential activations. This is a hands‑on role requiring ownership from brief and concept development through production, build, installation, live delivery and post‑campaign review. You’ll be the single point of accountability for delivery, managing timelines, budgets, risk and cross‑functional teams to ensure work is delivered safely on time and to the highest standard. Working closely with dentsu agencies, clients and the wider Posterscope Innovation community, you’ll bridge creative ambition with operational rigour.

Key Responsibilities

• Own the full end‑to‑end project management of non‑standard OOH / DOOH and experiential campaigns, ensuring all projects are delivered on time, on budget and to a premium standard.
• Act as delivery lead and project owner; accountable for timelines, budgets, quality and risk, building and managing detailed project plans, production schedules and delivery roadmaps.
• Receiving and interrogating briefs alongside the planning and buying teams with a focus on creativity and innovation.
• Lead the ideation for non‑standard OOH / DOOH with a strong focus on deliverability and feasibility and translate ambitious ideas into credible, well‑scoped and executable solutions that can be presented to clients and internal stakeholders.
• Develop and maintain a strong, trusted network of specialist suppliers and production partners, driving growth for OOH business through selling creative ideas, new products and services.
• Stay ahead of new creative technology, OOH production methods, materials and experiential techniques & opportunities to diversify revenue for business and stakeholders.

Qualifications + Skills

• Proven experience in the OOH landscape, delivering non‑standard OOH, special builds & experiential campaigns with good knowledge of OOH media owners.
• Demonstrable experience managing complex builds, timelines, budgets and supplier networks.
• Excellent client and stakeholder management skills, able to communicate and collaborate across a wide internal and external network or stakeholders.
• Strong commercial awareness and experience working within agency frameworks with excellent presentation skills for selling in ideas and pitches.
• Senior‑level project management capability, with end‑to‑end ownership of delivery.
• A creative mindset combined with a delivery‑first, detail‑driven approach, calm and solutions focused under pressure.

What we offer

This is a permanent role. The team is based from our London office on a hybrid working basis. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location and Contract

• #LI-Hybrid
• Location: London
• Brand: Amplifi
• Time Type: Full time
• Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work