Online Trading Manager

Tesco UK; Welwyn Garden City; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent supermarket and tech firm in Welwyn Garden City seeks an Online Trading Manager. You will manage the strategic planning, execution, and optimisation of trade content across digital platforms. Key responsibilities include collaborating with various teams to ensure content effectiveness and leveraging analytics for continuous improvement. This role also requires strong eCommerce knowledge and team leadership skills while promoting flexible and inclusive working environments.

Benefits

Flexible working arrangements

Inclusive workplace policies

Career development opportunities

Qualifications

• Proven experience in website analytics and reporting.
• Strong understanding of eCommerce and online trading principles.
• Ability to lead and develop teams through coaching.

Responsibilities

• Lead trade-related content on Tesco's grocery homepage.
• Collaborate cross-functionally to ensure cohesive content.
• Use analytics to continuously refine content for better engagement.

Skills

Website analytics

SEO best practices

CMS platform familiarity

Project management tools

People management

eCommerce knowledge

Analytical skills

Tools

Adobe Analytics

Jira

Adobe Workfront

Job description

As the Online Trading Manager - Ecommerce Content & Campaigns, you will lead the strategic planning, execution, and optimisation of trade-related content across Tesco’s grocery homepage, trade events, and value propositions across the Tesco digital estate.

You’ll champion the use of new capabilities within your team, ensuring the team effectively utilises tools like CMS features and works closely with the Online Trading Tools Manager and the Online Trade Planning team to test new personalised trade capabilities. You’ll also define differentiated strategies for the GHP and App homepage, recognising their distinct roles in fulfilling customer missions.

You’ll work cross-functionally with Customer, Creative, UX, Digital Marketing, and Propositional teams to ensure content is inspirational, relevant, and strategically aligned. You’ll also apply project management principles, including stakeholder mapping and end-to-end customer journey mapping, to ensure seamless coordination and engagement across all touchpoints. You’ll play a key role in shaping the future of online trading at Tesco, bringing energy, innovation, and leadership to a fast-paced, evolving digital environment.

• Leading the coordination, execution, and real-time optimisation of trade-related content across Tesco’s grocery homepage, trade events, and value propositions, working collaboratively to create content that inspires and balances quality, value, and relevance.
• Collaborating with propositional teams to ensure best-in‑class execution of content that aligns with strategic priorities and customer needs.
• Influencing cross-functional teams, including Digital Marketing, to ensure campaigns are fully integrated across all touchpoints and deliver a seamless end-to-end customer experience.
• Partnering with the Retail Media team to identify and maximise monetisation opportunities within trade events.
• Using analytics, SEO reporting, and accessibility best practice to inform content planning and continuous improvement through in-flight adjustments to drive conversion rate.
• Collaborating with the digital analytics team to evolve how content effectiveness is measured, considering recent tech changes and visit impacts.
• Supporting the rollout of self‑serve analytics and support the Lead Online Trading Manager to develop a 1–2 year plan for team capability and tooling to deliver personalised content goals.
• Owning and manage the online trade content plan, ensuring alignment with seasonal, brand, and proposition priorities.
• Mapping and managing the customer journey across all digital touchpoints, including digital marketing and comms channels, ensuring consistency and relevancy throughout.
• Using emerging segmentation and personalisation capability to test and learn and develop effective usage in key moments and aid content discovery and customer loyalty.
• Partnering with stakeholders across Customer, Marketing, Trade, and Propositional teams to align on shared objectives and manage expectations.
• Leading the evolution of Tesco groceries homepage planning to balance portfolio priorities and leverage new tech functionality.

• Proficiency in website analytics tools such as Adobe Analytics or similar reporting software
• Understanding of SEO best practices
• Familiarity with CMS platforms
• Knowledge of project management tools (e.g., Jira, Adobe Workfront)
• Experience in people management and coaching
• In-depth understanding of eCommerce and online trading
• Strong analytical skills for interpreting data and generating insights

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.