On Senior Digital Copywriter

On; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sportswear brand in the UK seeks a Senior Digital Copywriter to enhance its digital presence. The role involves crafting engaging content across multiple platforms and collaborating closely with various teams. Ideal candidates will have over 5 years of experience, particularly in e-commerce, and a passion for storytelling in the fashion and fitness sectors. This position offers a dynamic and supportive work environment focused on growth and innovation.

Benefits

Personal self-care initiatives

Team-oriented atmosphere

Support for physical and mental well-being

Qualifications

• 5+ years of copywriting experience, ideally in e-commerce.
• Strong background in fashion, lifestyle, or sportswear.
• Experience with AI copy tools is a plus.

Responsibilities

• Write and edit compelling digital copy across channels.
• Partner with teams to drive engagement and conversion.
• Lead copy projects from brief to final delivery.

Skills

Copywriting

Digital content creation

Collaboration

Attention to detail

Editing

Creativity

Job description

Born in the Swiss Alps with the goal to revolutionize the sensation of running, On is one of the world’s fastest-growing premium sportswear brands. We’re on a mission to ignite the human spirit through movement, staying true to our deep roots in performance running while growing our relevance with those who move in other ways. We’re seeking a Senior Digital Copywriter to craft our tone of voice across digital channels, including on.com and CRM. This role is ideal for a digital-first writer who brings sharp judgment, creativity, and end-to-end ownership to everything they touch. The ideal candidate will be confident writing about product, tech and innovation across several verticals and for multiple communities, collaborating closely with our CRM, Digital, and E-commerce teams. This role requires a person who’s adept at navigating complex digital projects, distilling input with clarity, and making confident creative decisions. You’re also deeply curious about how AI and emerging tools can elevate both workflow and creative excellence.

Your Mission

• Write and edit compelling digital copy across email, landing pages, paid media, and PDPs.
• Partner with CRM, Digital, and E-commerce teams to drive engagement and conversion throughout the customer journey.
• Lead end-to-end copy projects with autonomy, from brief to final delivery.
• Maintain and evolve On’s tone of voice across digital platforms.
• Ensure accuracy, clarity, and consistency in all content.
• Use A/B testing and performance insights to refine and optimize copy.
• Translate diverse feedback into clear, effective solutions.
• Explore and apply AI tools to improve quality and efficiency.
• Balance innovation with operational excellence.
• Stay informed about trends in performance, lifestyle, and digital storytelling.

Your Story

• 5+ years of copywriting experience, including senior-level work in digital content.
• Strong background writing for fashion, lifestyle, or sportswear e-commerce.
• Digital-first mindset with a clear understanding of multi-platform storytelling and performance metrics.
• Exceptional attention to detail and commitment to accuracy.
• Ideally, experience with AI copy tools.
• Skilled at editing, communication, and adapting tone for different audiences.
• Comfortable collaborating with cross-functional partners and managing complex feedback.
• Proactive, solutions-oriented, and confident navigating ambiguity.
• Passion for movement, design, and cultural storytelling.

Meet The Team

The On Creative Studio is the heartbeat of the brand - a global collective of thinkers, makers, and dreamers redefining performance for a new era. Within it, the Consumer Copy Team is responsible for crafting and shaping our brand TOV across digital channels. A highly collaborative, fast-paced team, we’re dedicated to brand building and conversion through digital channels.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well‑being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.