Omnichannel Search Manager

Greenpark Group; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Holiday entitlement

Christmas closure

Entertainment subscription

Private pension

Private healthcare

EAP

LinkedIn Learning

Referral bonus

Social events

WFA policy

Calm subscription

Job summary

Greenpark Group is seeking an experienced Omnichannel Search Manager to lead organic search strategy and execution for a key B2B account. You’ll own technical SEO, content strategy, and performance reporting, while aligning with client objectives and driving on-site conversion and AI-driven search experiences.

The role emphasizes leadership in technical audits, migrations, and collaboration with content and development teams to deliver measurable outcomes.

Qualifications

• 3+ years' experience in an SEO-focused role, agency or in-house.
• Strong technical SEO knowledge.
• Proficiency with SEO and the already discussed toolset.
• Confident communicating technical findings to non-technical stakeholders.
• Experience managing or contributing to website migrations.

Responsibilities

• Strategy and planning.
• Contribute to and own SEO strategies aligned to client or business objectives.
• Conduct keyword research, competitor analysis, and market opportunity assessments.
• Build and prioritise roadmaps balancing technical fixes, content, and authority building.
• Delegate fixes to relevant teams and guide these through to completion.
• Lead technical SEO audits.
• Manage or advise on migrations, redirect mapping, canonicalisation, and structured data.
• Work with developers to implement fixes and monitor post-launch performance.
• Use a wide range of tools to measure and report on progress such as Screaming Frog, Semrush, Profound, and Adobe Analytics.
• Guide content teams on search intent, topical coverage, and on-page optimisation.
• Review and improve existing content for performance and relevance.
• Ensure content structure supports both traditional search and emerging AI-driven discovery.
• Report on rankings, traffic, and visibility.
• Translate data into clear commercial insights for clients or stakeholders.
• Monitor algorithm updates and adjust strategy accordingly.
• Confidently converse with senior stakeholders about the impact of your implementations.
• Manage day-to-day relationships and identify opportunities to expand scope.

Skills

SEO strategy

Technical SEO

Stakeholder comms

Website migrations

Content optimization

Tools

Screaming Frog

Semrush

Adobe Analytics

Profound

Job description

Role Description – Omnichannel Search Manager

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

We're looking for an experienced SEO manager to lead organic search strategy and execution across one of our key B2B accounts. You'll own technical SEO, content strategy, and performance reporting, while also bringing a commercial mindset that extends beyond rankings and traffic into on-site conversion and how brands show up in AI-driven search experiences.

What you’ll do

• Strategy and planning
• Contribute to and own SEO strategies aligned to client or business objectives.
• Conduct keyword research, competitor analysis, and market opportunity assessments.
• Build and prioritise roadmaps balancing technical fixes, content, and authority building.
• Delegate fixes to relevant teams and guide these through to completion.

Technical SEO

• Lead technical SEO audits.
• Manage or advise on migrations, redirect mapping, canonicalisation, and structured data.
• Work with developers to implement fixes and monitor post-launch performance.
• Use a wide range of tools to measure and report on progress such as Screaming Frog, Semrush, Profound, and Adobe Analytics.

Content and on-page

• Guide content teams on search intent, topical coverage, and on-page optimisation.
• Review and improve existing content for performance and relevance.
• Ensure content structure supports both traditional search and emerging AI-driven discovery.

Reporting and analysis

• Report on rankings, traffic, and visibility.
• Translate data into clear commercial insights for clients or stakeholders.
• Monitor algorithm updates and adjust strategy accordingly.

Client or stakeholder management

• Confidently converse with senior stakeholders about the impact of your implementations.
• Manage day-to-day relationships and identify opportunities to expand scope.

About you

Essential

• 3+ years' experience in an SEO-focused role, agency or in-house.
• Strong technical SEO knowledge.
• Proficiency with SEO and the already discussed toolset.
• Confident communicating technical findings to non-technical stakeholders.
• Experience managing or contributing to website migrations.

Desirable — CRO

• Working knowledge of conversion rate optimisation principles: landing page structure, calls to action, user journey friction points
• Comfortable proposing simple A/B test hypotheses that sit alongside SEO recommendations.

Desirable — AI visibility

• Awareness of how content is surfaced in AI-driven search experiences (e.g. AI Overviews, ChatGPT, Perplexity) and how this differs from traditional SERP visibility.
• Understanding of how structured data, clear entity signals, and authoritative content contribute to being cited or referenced by AI systems.

Nice to have

• Experience across both B2B and consumer sectors
• Familiarity with international or multilingual SEO
• Basic understanding of paid search or wider complementary digital marketing channels
• you live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Referral Bonus Scheme.
• Social Events– Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.