Omnichannel Marketing Manager

Samsung Electronics America; Chertsey; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Bonus scheme

Car allowance

Private medical

Income protection

Enhanced pension

Volunteer days

Employee benefits portal

Birthday day off

Samsung product discounts

Job summary

Samsung Electronics is seeking an experienced Marketing leader to own and execute the omnichannel strategy across retail, online, and contact centre, coordinating with sales and partner objectives. You will lead GTM, budget allocation, and post-campaign analysis while driving digital optimization and loyalty initiatives.

The role demands a strong marketing background, leadership experience, and the ability to manage large marketing budgets within a hybrid work setting.

Qualifications

• Marketing background with vendor/retailer/agency experience preferred.
• Management experience with strong leadership.
• Experience across ATL & BTL marketing mix.
• Strong PowerPoint and Excel skills.
• Commercial acumen with ability to build business cases and ROI on marketing spend.
• Experience managing significant marketing budgets.

Responsibilities

• Navigate and build relationships with channel stakeholders internally and externally.
• Own the annual omnichannel marketing strategy across retail, online and contact centre.
• Lead GTM activities including rate cards, investment allocation, TTL Campaign planning, asset management, compliance, and PCA's.
• Develop TTL in-life execution plans to achieve sell-out targets.
• Lead post-campaign analysis and market intelligence efforts (stock, sales, insights).
• Collaborate with channels to address gaps and opportunities.
• Lead on QBRs and optimization projects across digital, attach, retention and loyalty programs.
• Own Omni Investment and third-party funding, forecasting and tracking.
• Review marketing spend with efficiency recommendations and post-quarter analyses.
• Collaborate with wider functions to accelerate Omni strategy.

Skills

Marketing

Leadership

Budget management

GTM strategy

Stakeholder management

Presentation skills

Tools

PowerPoint

Excel

Job description

Position Summary

Why join our team? Samsung’s channel engagement team is committed to activating the best execution for all IM products (mobile, tablet, wearables, audio, computing and accessories). This role defines and controls what consumers “see”, “feel” and “hear” about Samsung IM product & services within our Channel partners! It’s in our DNA to “Do what you can’t” and be pioneers in the industry. By ensuring we commercialise our marketing, deliver execution leadership and drive innovation, we continue to defend our stronghold in the UK market.

Role and Responsibilities

• Navigate and build strong relationships with channel stakeholders both internally and externally
• Own the annual omnichannel marketing strategy across retail, online and contact centre working with the sales team, ensuring alignment to business and partner objectives.
• Lead on GTM – negotiation of rate cards, Investment allocation, TTL Campaign planning, asset management, compliance, and PCA’s
• Develop strong TTL in-life execution plans, driving to achieve sell-out targets
• Lead on all post-campaign analysis
• Market intelligence – understand the stock, sales figures, insights and GFK
• Collaborate with channels to address gaps and actively seek opportunities
• Lead on QBR’s or optimization projects within key functions (digital optimization, attach, retention and loyalty programs)
• Own the Omni Investment, third party funding and Co-Op budget, regularly forecasting and tracking
• Review marketing spend with recommendations for efficiencies or post quarter analysis
• Work with wider functions to create new ideas that accelerate our Omni strategy into fruition across functions and channels
• Work with key internal stakeholders and leverage available resource and insights to shape strategic account decisions
• Drive longer term planning and strategy of the account i.e. JBP/annual planning
• Exposure to HQ (data and reporting) and presenting to Leadership on a regular basis
• To lead and proactively share best practice amongst the team and Leadership
• Support the Omnichannel Marketing Lead, acting as a key ‘go to’ person
• To mentor, manage and develop your direct reports
• Nurture a supportive team culture where your team can grow and thrive

What we need for this role

• Marketing background, ideally with a vendor in the same role or marketing role within a retailer/network operator/agency
• Management experience and strong leadership
• Must be able to demonstrate experience across the marketing mix – ATL & BTL
• Strong PPT and XLS skills
• Commercial acumen and ability to produce marketing plans, business cases and ROI on marketing spend
• Familiar with managing significant marketing budgets

What does success look like?

• Passion for mobile, technology and innovation
• 360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)
• Experience of managing marketing budgets
• Ability to seek out and build relationships with multiple internal and external stakeholders in order to successfully deliver on key projects
• Must be able to multi-task and project manage large & sometimes complex activities
• Must be a team player with a can-do attitude & spirit
• Strong attention to detail
• Strong communicator with solid presentation skills

Benefits of working at Samsung

• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Private medical – single
• Income protection
• Enhanced pension contribution
• Three volunteering days each year
• Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at https://news.samsung.com/global/.