Omnichannel Content Executive

Experis; City Of London; Hybrid; GBP 40,000 - 55,000; Part time

Job summary

A global digital agency is looking for an Omnichannel Content Executive to enhance their digital experiences across various consumer-facing channels. This role involves creating, coordinating, and delivering omnichannel content while collaborating with cross-functional teams to ensure content aligns with brand strategy. Candidates should have proven experience in digital content creation, excellent presentation skills, and proficiency in tools like Adobe Creative Cloud and Figma. A hybrid work model is offered with flexibility in location.

Qualifications

• Proven experience in digital content creation for omnichannel campaigns.
• Strong experience in content strategy, including multiple channels.
• Ability to analyze retail trends and provide actionable insights.

Responsibilities

• Own the creation and delivery of omnichannel content.
• Champion the brand voice across channels.
• Collaborate with cross-functional teams on content alignment.

Skills

Digital content creation

Omnichannel campaign strategy

Presentation skills

Stakeholder engagement

Analytical skills

Tools

Adobe Creative Cloud

Figma

Content Management Systems (e.g., AEM)

Job description

Job title: Omnichannel Content Executive
Location: Hybrid (3 days a week onsite; 2 days a week remote)
Contract: 6 months (possibility of extension)

Overview

We're seeking an Omnichannel Content Executive to join a dynamic, fast-evolving global team focused on delivering impactful digital experiences across consumer-facing channels. This role sits at the intersection of digital content, retail, and brand communications—requiring a proactive, flexible individual with a strong understanding of omnichannel strategy and execution.

Key Responsibilities

• Own the creation, coordination, and delivery of omnichannel content, including assets for web, CRM, paid, social, retail, and trade partners.
• Champion the brand voice and ensure content is aligned with the overarching strategy across channels.
• Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
• Present ideas to senior stakeholders clearly and persuasively—explaining not just what's possible, but what isn't, and why.
• Contribute insight into content creation particularly indirect retail and brand retail—especially valuable if you've worked in sectors like retail, consumer goods, FMCG, or lifestyle.
• Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
• Drive deployment and content effectiveness using feedback loops, data, and iteration.

What You’ll Bring

• Proven experience in digital content creation for omnichannel campaigns, desirable within retail, indirect retail, or consumer brands.
• Strong experience with content strategy—including web, CRM, paid, social, and indirect retail.
• Confidence and clarity as a presenter and stakeholder engager—able to pitch ideas effectively and challenge when necessary.
• Comfort working with ambiguity and navigating a matrixed environment.
• Technical proficiency with tools such as:
  • Adobe Creative Cloud
  • Figma
  • Content Management Systems e.g. AEM
• An understanding of digital brand storytelling, and how to craft content that performs across different consumer touchpoints.
• Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.
• Demonstrates strong design capabilities, including sketching, concept exploration, and visual development through experimentation, brainstorming, and iterative refinement.

Nice to Have

• Experience in regulated industries (e.g., vaping, tobacco, alcohol) where compliance impacts content execution.
• Technical proficiency with tools such as:
  • Adobe Creative Cloud
  • Figma
  • Content Management Systems e.g. AEM