Omnichannel Brand Engagement Lead

GBR - 2785 Takeda UK Ltd; Greater London; On-site; GBP 63,000 - 86,000; Full time

Job summary

Takeda Pharmaceutical Co. in London is seeking a Marketing Engagement Lead to own the local customer engagement strategy, translating Takeda’s central brand strategy into a locally executable plan with omnichannel impact.

You will design customer journeys, orchestrate field and non-personal channels, and manage local investment on an ROI basis. The role requires deep knowledge of UK/IE NHS/HSE, cross-functional collaboration, and the ability to apply modular content while complying with MLR.

Qualifications

• Relevant degree (e.g. life sciences, marketing or business).
• Advanced qualification (e.g. postgraduate degree) an advantage.
• Proven experience in pharmaceutical / healthcare marketing, customer engagement or omnichannel activation.
• Experience localising central strategy and content, and orchestrating cross-functional, omnichannel engagement.
• Experience contributing to brand planning, launch preparation, launch execution and lifecycle management in a local pharmaceutical market.
• Experience managing activity budgets within compliance / MLR processes.
• Strong understanding of the UK/IE NHS/HSE operating environment and its implications for customer engagement, access, adoption and brand performance.

Responsibilities

• Own the Local Engagement Plan — an all-channel, all-tactic plan covering segments, objectives, channel mix and sequencing, module selection, budget, enablement, measurement and learning agenda.
• Lead local brand planning inputs, ensuring customer engagement activity is connected to brand strategy, commercial objectives, launch priorities and lifecycle opportunities.
• Conduct local situational analysis and customer insight to ground the engagement strategy (engagement-focused, not brand re-strategizing).
• Design the local HCP/customer journey and experience across touchpoints, optimising engagement quality rather than activity volume.
• Select, adapt and prioritise the elements of Takeda’s central MCE strategy that best meet the needs of UK & IE customers and the local healthcare system.
• Set engagement objectives, target audiences, key messages and content needs across face-to-face (field/KAM), many-to-many (meetings, congresses, advisory boards) and digital/non-personal channels.
• Brief and train field teams on brand messaging and narrative; the Sales Lead owns field-team management, coaching and delivery.
• Orchestrate cross-functional engagement — convene and align commercial, medical and access partners, leading or co‑leading the local engagement team while respecting compliance processes and SOPs.
• Apply a reuse-first, modular-content approach via the Takeda Content Factory; localise only where required within approved claims and run efficient local MLR.
• Use data, analytics and AI-enabled orchestration (next‑best‑action / decision engines, CRM) to interpret performance and personalise engagement.
• Manage and optimise the local engagement investment and partner with Finance and Supply on forecasting and demand planning.
• Support launch excellence and lifecycle management by coordinating local readiness, performance tracking, optimisation and post‑launch learning.
• Close the loop — convert performance data into next‑wave optimisation and structured insight, content/module gaps and recommendations back to MCE.

Skills

Data analytics

AI fluency

Matrix leadership

Stakeholder management

Strategic brand planning

Agile methods

Education

Relevant degree

Postgraduate degree

Job description

Takeda Pharmaceutical Co. in London is seeking a Marketing Engagement Lead to own the local customer engagement strategy, translating Takeda’s central brand strategy into a locally executable plan with omnichannel impact.

You will design customer journeys, orchestrate field and non-personal channels, and manage local investment on an ROI basis. The role requires deep knowledge of UK/IE NHS/HSE, cross-functional collaboration, and the ability to apply modular content while complying with MLR.