Omni-Category Growth Lead: AI-Driven Digital Shelf

Colgate Palmolive; Old Woking; On-site; GBP 59,000 - 66,000; Full time

Job summary

Colgate-Palmolive is seeking an Omni Category Manager for the Tesco account in the UK. You will work with the Customer Development team and Retail Marketing Managers to unlock category growth and maximize brand value at the point of purchase, leveraging EDGE framework and AI tools.

With 4+ years in category management within omnichannel FMCG, you will drive data-informed 7P recommendations across physical and digital channels and manage strategic retail partnerships to deliver mutual growth for

Qualifications

• Bachelor's degree required or equivalent.
• 4+ years of category management or commercial customer management experience in omnichannel FMCG.
• Strong digital literacy and experience with AI-driven analytics.

Responsibilities

• Drive Digital-First Category Growth by identifying shopper-led insights for digital shelf and omnichannel journeys.
• Maximize Category Value & Market Share by delivering data-driven 7P recommendations across physical and digital channels.
• Execute EDGE Strategy by leading the 3-year Tesco EDGE plan with KPI tracking across cycles.
• Advance AI-Enabled Analytics by leveraging internal AI tools to automate reports and synthesize data.
• Execute Omni-Channel range reviews and digital shelf audits to maintain competitive advantage.
• Manage Strategic Retail Partnerships and lead quarterly reviews with Senior Directors.
• Adapt strategies to shifting shopper behavior and digital retail trends.

Skills

Digital literacy

Strategic thinking

Stakeholder management

Analytical skills

Omnichannel FMCG experience

Education

Bachelor's degree

Tools

AI analytics tools

Digital shelf tracking software

JDA/BlueYonder space planning

Job description

Colgate-Palmolive is seeking an Omni Category Manager for the Tesco account in the UK. You will work with the Customer Development team and Retail Marketing Managers to unlock category growth and maximize brand value at the point of purchase, leveraging EDGE framework and AI tools.

With 4+ years in category management within omnichannel FMCG, you will drive data-informed 7P recommendations across physical and digital channels and manage strategic retail partnerships to deliver mutual growth for