NPD & Sales Development Manager

Reed Specialist Recruitment; United Kingdom; On-site; GBP 55,000 - 70,000; Full time

Job summary

A leading wholesale powerhouse in West London seeks an NPD & Sales Development Manager to drive product innovation and build strong relationships with retailers. You will lead the product development process, ensuring successful launches while monitoring performance. The ideal candidate has proven experience in FMCG or wholesale, strong negotiation skills, and is detail-focused. This role offers an opportunity to make a significant impact in a fast-paced environment with a competitive salary in the range of £55k-£70k.

Qualifications

• Proven commercial experience in FMCG or wholesale with supermarket exposure.
• Strong background in product development, category management, and sales growth.
• Highly organized, commercially savvy, and detail-focused.

Responsibilities

• Grow relationships with major retailers.
• Negotiate with suppliers, ideally with European experience.
• Lead innovation to take products from concept to shelves.
• Monitor results and drive performance.

Skills

Commercial experience in FMCG

Product development

Category management

Sales growth

Excellent presentation skills

Relationship building

Job description

NPD & Sales Development Manager

Location: West London

Salary: 55-70k (depending on experience) + package + travel involved

Drive innovation. Shape categories. Launch products that make an impact.

Join a well-established wholesale powerhouse supplying branded and own-label products to leading supermarkets, retail chains, foodservice, and production. We're on the hunt for an NPD & Sales Development Manager who can spot opportunities, build strong retailer and supplier relationships, and deliver commercially successful product launches nationwide.

What You'll Do:

• Grow relationships - leverage existing contacts and win new listings with major retailers
• Negotiate - You will be at the front of negotiation with new suppliers (experience dealing with manufacturers & suppliers abroad/ in Europe would be ideal!)
• Lead innovation - take products from concept to supermarket shelves.
• Spot trends & gaps - identify new product opportunities that excite customers.
• Own the NPD process - ensure every launch is profitable and compliant.
• Collaborate & deliver - work with technical, marketing, and supply chain teams to make launches seamless.
• Drive performance - monitor results and keep improving.

What We're Looking For:

• Proven commercial experience in FMCG or wholesale, with supermarket exposure.
• Strong background in product development, category management, and sales growth.
• A confident communicator with excellent presentation skills.
• Highly organised, commercially savvy, and detail-focused.
• A natural relationship builder across suppliers and retail customers.

This is your chance to shape NPD strategy in a fast-paced, customer-focused business. If you're proactive, results-driven, and ready to make an impact - we want to hear from you!

Please click apply, and I will be in touch with more details.