New Job - Brand Manager - FMCG/Food sector

First People Recruitment; Greater London; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A leading multinational dairy producer is seeking a Brand Manager to drive brand strategy and execution in the FMCG sector. The ideal candidate will possess brand marketing experience, strong analytical skills, and the ability to thrive in a fast-paced environment. This role offers a competitive salary of up to £48K per annum and a hybrid working model (3 days in office, 2 days WFH).

Benefits

Bonus

Pension

Income protection

Private medical

Flexi time

Qualifications

• Experience in Brand Marketing within the FMCG sector.
• Strong analytical skills to monitor brand performance.
• Excellent written and spoken English.

Responsibilities

• Lead brand strategy and execution for assigned brands.
• Manage artwork development and packaging updates.
• Monitor brand performance and track competitor activity.

Skills

Brand Marketing

Project Management

Analytical Skills

Communication Skills

Tools

Nielsen

IRI

Kantar

Job description

Brand Manager - FMCG/Food sector

The Skills You'll Need: Brand Marketing, Project Management, FMCG, Retail, Food

Your New Salary: up to £48K per annum

Benefits Package: Bonus, Pension, Income protection, Private medical, Flexi time and more

Location: Gatwick area

Duration: Permanent

Job status: hybrid: 3 days a week in office, 2 days WFH

Working hours: 37.5 h per week/ Monday - Friday, 9am - 5.30pm

Employer A multinational global dairy producer is looking for a Brand Manager to join their Marketing Team to look after one of their brands. As a Brand Manager you will be joining the world’s largest dairy company, with 85,000 employees in almost 100 countries, and a turnover of €20 billion.

Candidate requirements:

• Have a Brand Marketing experience in the UK.
• Have worked in food, retail or FMCG sector.
• Are eligible to work in the UK. Sponsorship is not available for this role.

Brand Manager - Main responsibilities:

Brand Strategy & Activation:

• Lead the brand strategy and execution for one of their brands in the UK.
• Identify market opportunities and risks to shape growth plans aligned with business objectives.
• Support the Marketing Manager in building and presenting annual brand plans to internal stakeholders and key customers.
• Develop and implement activation plans in collaboration with the shopper marketing team.

Packaging Development:

• Manage artwork development and packaging updates for one of their brand's range.
• Lead packaging sustainability initiatives in partnership with factory and packaging teams.

Performance & Analysis:

• Monitor brand performance using sell‑in, sell‑out, and consumer panel data.
• Track competitor activity and provide actionable insights and recommendations.

Financial Management:

• Manage the marketing budget reconciliation and manage purchase orders.
• Work closely with FP&A to oversee product P&Ls and ensure financial targets are met.

Media & Communications:

• Assist in defining media strategy and creative direction for one of their brands.
• Collaborate with agencies to deliver impactful ATL and BTL campaigns across the media mix.

The Skills You’ll Need to Succeed:

• Previous experience in brand marketing FMCG (Food industry is a plus).
• Strong analytical skills with experience using Nielsen, IRI, or Kantar.
• Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast‑paced environment.
• Excellent written and spoken English, and the ability to communicate with clarity.
• Passion for food and brand building.
• Ability to work cross‑functionally and influence stakeholders.
• Comfortable working in a fast‑paced, entrepreneurial environment.

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.

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