New Business Sales Manager - Wholesale

The Advocate Group; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading premium water company in the UK is seeking a New Business Sales Manager to drive growth and secure new accounts across various sectors. The role requires established relationships with buyers and a proven track record in winning new business, ideally in the drinks category. Responsibilities include developing the new-business cycle, negotiating profitable agreements, and managing customer relationships. This position offers autonomy and the chance to significantly impact revenue generation.

Qualifications

• Proven track record of winning new accounts in wholesale sectors.
• A natural hunter, thriving on opening doors and securing listings.
• Commercially sharp and able to negotiate with senior stakeholders.

Responsibilities

• Own and develop the new-business cycle: sourcing, pitching, and converting.
• Build a strong pipeline across the customer universe.
• Negotiate commercial agreements to drive sustainable growth.
• Manage ongoing relationships with customers.

Skills

Established relationships with key buyers

Strong knowledge of wholesale channels

Ability to negotiate commercial agreements

Creating new opportunities

Insight-driven pitches

Resilience and energy

Job description

New Business Sales Manager - Wholesale (Cash and Carry, On Trade, Off Trade and Foodservice)

Drive growth. Win new customers. Make real impact.

Overview

Join one of the UK's most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales, including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK.

The company supplies customers across luxury hospitality, national hotel and QSR groups, wholesale and on‑trade distribution, retail and forecourts, travel‑catering, NHS and emergency services, utilities, private label, and major leisure, sports and arena venues. Recognised in the Sunday Times 100 50 (2025), Tŷ Nant’s rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience.

With natural sources in both England, Wales and Scotland, the company manufactures across multiple formats including glass, PET, aluminium cans, aluminium bottles and Tetra Pak.

Role

• Own and develop the new‑business cycle: sourcing, pitching and converting.
• Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace.
• Deliver compelling brand plans that showcase the Tŷ Nant range and ensure the correct fit by prospect type.
• Negotiate commercial agreements that drive profitable, sustainable growth.
• Manage the ongoing relationship with the customer looking at continuous growth and improvement.
• Champion the brand externally, representing a premium British business with huge potential.

About You

• Bring established relationships with key buyers and decision‑makers across wholesale, cash & carry, on‑trade and off‑trade routes to market, with strong knowledge of how these channels operate across all formats, including key regional operators.
• A natural hunter who thrives on opening doors, creating new opportunities and securing high‑value wholesale listings, not simply managing existing business.
• A proven track record of winning new accounts within wholesale‑led sectors, ideally within drinks or a closely aligned category.
• Commercially sharp, able to build persuasive, insight‑driven pitches and negotiate confidently with senior wholesale stakeholders.
• Resilient, energetic and motivated by targets, autonomy and rapid‑growth environments.

If the role and responsibilities sound like they are a fit for you, then I’d love to speak to you!

Please get in touch with Roxy Gadd or click “Apply Now” to be considered for this vacancy.