New Business Sales Manager - Hospitality And Horeca

The Advocate Group; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic premium water company in the UK seeks a New Business Sales Manager to drive growth in the Hospitality and HORECA sectors. The role involves sourcing, pitching, and converting new business opportunities, building relationships with premium hotels, restaurants, and coffee shop chains. Candidates should possess established industry connections, a proven track record in securing new listings, and the ability to negotiate with senior stakeholders. This role offers the freedom to make a significant commercial impact in a fast-paced environment.

Qualifications

• Experience in opening new doors and creating opportunities.
• Ability to build compelling pitches for senior stakeholders.
• Background in managing relationships with high-value operators.

Responsibilities

• Own and develop the new-business cycle.
• Build a strong pipeline across the customer universe.
• Negotiate commercial agreements that drive growth.
• Manage ongoing customer relationships for continuous improvement.
• Champion the brand in the premium business environment.

Skills

Established relationships with key buyers

Strong knowledge of Hospitality and HORECA sectors

Ability to negotiate confidently

Proven track record of securing new listings

Resilience and motivation by targets

Job description

New Business Sales Manager – Hospitality and HORECA

Drive growth. Win new customers. Make real impact.

Join one of the UK’s most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales—including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK.

The company supplies customers across luxury hospitality, national hotel and QSR groups, wholesale and on‑trade distribution, retail and forecourts, travel catering, NHS and emergency services, utilities, private label and major leisure, sports and arena venues.

Recognised in the Sunday Times 10050 (2025), Tŷ Nant’s rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience. This moment is creating significant opportunities for talented people who want to make a meaningful impact in a fast‑scaling organisation.

With natural sources in both England, Wales and Scotland, the company manufactures across multiple formats—glass, PET, aluminium cans, aluminium bottles, Tetra Pak.

We’re now hiring a New Business Sales Manager to spearhead growth across Hospitality and the HORECA sectors, opening new routes to market and expanding distribution across premium hotels, restaurants, bars and leading coffee shop chains. This is a pure new‑business role: mapping the market, identifying high‑value operators, building strong relationships and converting opportunities into meaningful, scalable revenue. You’ll drive wider availability for the portfolio, open strategic doors and ensure our brands gain strong visibility across the most influential venues in the industry.

The Role

• Own and develop the new‑business cycle: sourcing, pitching and converting across routes to market and end customer.
• Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace.
• Deliver compelling brand plans that showcase the Tŷ Nant range and ensuring the correct fit by prospect type.
• Negotiate commercial agreements that drive profitable, sustainable growth.
• Manage the ongoing relationship with the customer looking at continuous growth and improvement.
• Champion the brand externally, representing a premium British business with huge potential.

About You

• Bring established relationships with key buyers, operators and decision‑makers across premium hotels, restaurants, bars, coffee shop groups and the wider Hospitality and HORECA sectors, supported by strong knowledge of how these channels operate across all formats.
• A natural hunter who thrives on opening doors, creating opportunities and winning new business—not simply managing existing accounts.
• A proven track record of securing new listings within Hospitality and HORECA, with experience working effectively through wholesale and route‑to‑market partners.
• Commercially sharp, able to build compelling, insight‑led pitches and negotiate confidently with senior stakeholders.
• Resilient, energetic and motivated by targets, autonomy and fast‑paced growth environments.

Interested? If you thrive in high‑growth, premium‑brand environments and want the freedom to make a big commercial impact, I’d love to chat.

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.

Advocate Group is the sole and exclusive talent partner for Tŷ Nant. All direct or third‑party applicants will be forwarded to Advocate Group for processing.

Please get in touch with Evie Coates or click “ApplyNow” to be considered.