National Sales Manager

SRS Recruitment Solutions; Birmingham; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading recruitment firm is seeking a National Sales Manager for Facade Products to lead the sales strategy across the UK. The ideal candidate will manage a team, drive specification growth, and ensure commercial objectives are met. Strong experience in the facade sector and team management skills are essential. This role offers a competitive salary and additional benefits including a company car, pension, and healthcare.

Benefits

Competitive salary

Bonus / Commission scheme

Company car

Pension

Healthcare

25 days annual leave

Qualifications

• Proven track record in a senior sales role within the facade sector.
• Strong knowledge of facade systems and construction materials.
• Experience leading a geographically dispersed sales team.

Responsibilities

• Lead and develop the facade product sales strategy across the UK.
• Manage a team of Regional Sales Managers and Specification Representatives.
• Drive specification growth through collaboration with architects and engineers.
• Set and monitor sales budgets and KPIs.

Skills

Sales management

Negotiation

Relationship building

Facade systems knowledge

Team leadership

Tools

CRM tools

Job description

Vacancy No 5431

Vacancy Title National Sales Manager - Facade Products

Location: United Kingdom, Birmingham, Remote

Reports to: Sales Director / Managing Director

Department: Sales & Business Development

Vacancy Description

Purpose of the Role

To lead and develop the company's facade product sales strategy across the UK, driving specification growth, revenue, and market share. The National Sales Manager will manage a team of Regional Sales Managers and Specification Representatives, build relationships with key stakeholders in the facade and building envelope sector, and ensure that commercial objectives are achieved through effective leadership, strategic planning, and customer engagement.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a national sales strategy for the facade product portfolio (cladding systems, sub-frames, insulation, and ancillary components).
• Lead, coach, and motivate a regional sales team to achieve and exceed revenue and margin targets.
• Identify new business opportunities through specification, contractor engagement, and distribution channels.
• Manage key accounts and national customer relationships, including facade contractors, system installers, and distributors.

Specification & Market Development

• Drive specification growth through close collaboration with architects, facade engineers, and design consultants.
• Monitor project pipelines, ensuring early engagement in major commercial, residential, and infrastructure projects.
• Work with the technical team to provide product advice, system performance data, and certification support to clients.
• Represent the business at trade shows, CPD events, and industry networking activities.

Commercial Management

• Set and monitor sales budgets, forecasts, and KPIs for the national team.
• Negotiate framework agreements, commercial terms, and pricing strategies with key clients.
• Collaborate with marketing to develop targeted campaigns and promotional activity.
• Report monthly on performance metrics, market trends, and competitor activity.

Team & Process Development

• Recruit, train, and develop regional sales and specification team members.
• Embed best practices in CRM use, pipeline management, and customer service.
• Support cross-functional collaboration between sales, marketing, technical, and operations teams.

Skills, Experience & Qualifications

Essential

• Proven track record in a senior sales or national account management role within the facade, cladding, or building envelope sector.
• Strong knowledge of facade systems, rainscreen cladding, or related construction materials.
• Experience leading and developing a geographically dispersed sales team.
• Commercially astute with excellent negotiation and relationship-building skills.
• Able to interpret technical drawings/specifications and discuss performance criteria with specifiers.
• Full UK driving licence and willingness to travel nationally.

Desirable

• Existing relationships with facade contractors, system installers, architects, and specification consultants.
• Background in construction product manufacturing or distribution.
• Familiarity with CRM tools.

Package

• Competitive basic salary
• Bonus / Commission scheme
• Company car etc.
• Pension, healthcare, and 25 days annual leave