National Sales Lead (Home Improvements)

Secure Trust Bank PLC.; Cardiff; Remote; GBP 60,000 - 80,000; Full time

Job summary

A national financial services provider is seeking a National Sales Lead to drive growth in the Home Improvement and Renewables sector. This field-based role involves strategy development for onboarding new partners, building relationships with retailers and brokers, and collaborating with internal teams to influence decisions. Candidates should have proven experience in retail finance acquisition, a customer-first mindset, and a willingness to travel nationally.

Benefits

Competitive salary

Company car

Bonus scheme

Comprehensive benefits package

Qualifications

• Proven experience in retail finance new business acquisition and account management.
• Strong knowledge of the Home Improvement and Renewables sector.
• Ability to influence at all levels, from internal stakeholders to board-level partners.
• A track record of hitting targets in a fast-paced, regulated environment.
• Full UK driving licence and willingness to travel nationally.

Responsibilities

• Own the strategy for identifying and onboarding new partners.
• Build strong relationships with retailers and brokers to deliver sustainable growth.
• Work closely with internal teams to shape propositions.

Skills

Retail finance new business acquisition

Account management

Influencing stakeholders

Resilience

Customer-first mindset

Job description

Field based role with national coverage

At V12 Retail Finance, we’ve been helping customers access retail point-of-sale credit for over 20 years. As part of Secure Trust Bank, we combine the stability of a trusted UK bank with the agility of a fast‑growing business. Our mission? To make finance simple, accessible, and customer‑focused—helping retailers and their customers thrive.

We’re proud of our collaborative culture where relationships matter, innovation is encouraged, and every voice counts. If you’re looking for a role where you can make an impact, grow your career, and be part of a team that values integrity and ambition, you’re in the right place.

The Opportunity

We’re looking for a National Sales Lead to drive growth in the Home Improvement and Renewables sector. This is a pivotal role where you’ll:

• Own the strategy for identifying and onboarding new partners—both direct and broker‑led.
• Build strong relationships with retailers and brokers to deliver sustainable growth.
• Work closely with internal teams to shape propositions, influence decisions and ensure compliance.
• Be the face of V12 in a dynamic, regulated market—bringing insight, energy and commercial acumen.

What You’ll Bring

• Proven experience in retail finance new business acquisition and account management.
• Strong knowledge of the Home Improvement and Renewables sector.
• Ability to influence at all levels, from internal stakeholders to board‑level partners.
• A track record of hitting targets in a fast‑paced, regulated environment.
• Resilience, ambition and a customer‑first mindset.
• Full UK driving licence and willingness to travel nationally.

Why Join Us?

• Impact: Your work will directly shape V12’s growth strategy.
• Flexibility: Field‑based role with autonomy to manage your schedule.
• Development: Opportunities to learn, grow and progress within a supportive team.
• Belonging: We celebrate diversity and create an environment where everyone feels valued.
• Benefits: Competitive salary, company car, bonus scheme and a comprehensive benefits package.