National Forage Crops Manager

Wynnstay Group PLC; United Kingdom; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Employee Assistance Programme (BUPA)

Life Assurance x2

25 days' annual leave

Employee discount Wynnstay Stores

Profit-related pay scheme

Job summary

Wynnstay Group PLC is seeking a commercially minded National Forage Crops Manager to lead the growth of the forage seed portfolio from development through to production, pricing and routes to market. The role is office-based, full-time, at the Astley Grainlink site near Shrewsbury, with responsibility for sales, margins and working capital across retail, direct and wholesale channels.

You will manage a cross-functional team, shape the annual plan, negotiate with suppliers, and provide technical

Qualifications

• Strong commercial experience within forage seed, agricultural inputs, arable or related markets.
• Experience in product or category management, profitability and pricing.
• Knowledge of stock management, forecasting and working capital considerations.

Responsibilities

• Own and deliver the annual forage seed sales, gross margin and profit budget.
• Lead development and management of Wynnstay's forage seed portfolio.
• Develop pricing strategies and manage supplier relationships.
• Coordinate production, stock, and routes to market across channels.
• Lead, coach and develop the forage seed product management team.

Skills

Forage seed exp

Product management

Pricing strategy

Supplier management

Forecasting/working capital

Leadership & coaching

Multi-channel sales

Data-driven decisions

Job description

This is a permanent office based position, based full-time at our Astley Grainlink site near Shrewsbury

Are you commercially minded, passionate about agriculture and ready to shape the future of a key product portfolio?

As Wynnstay’s Na tional Forage Crops Manager , you’ll lead the commercial development and growth of our forage seed offering - turning market insight into opportunities that increase sales, strengthen margins and deliver genuine value for our customers.

Taking ownership of the annual forage seed plan and budget, you’ll influence every stage of the portfolio, from product development, pricing and procurement through to production, stock management and routes to market. You’ll ensure we offer the right products, at the right price, through the right channels.

Leading the forage seed product management team, you’ll collaborate with colleagues across Sales, Stores, Marketing and Finance to expand our reach across retail, direct and wholesale markets. This is a high-impact opportunity for someone who combines strong forage seed knowledge with commercial ambition and wants to play a leading role in the continued growth of one of the UK’s most established agricultural businesses.

Responsibilities:

• Own and deliver the annual forage seed sales, gross margin and profit budget.
• Monitor commercial performance, identifying risks, opportunities and actions needed to achieve agreed targets .
• Lead the development and ongoing management of Wynnstay’s forage seed portfolio.
• Review product and range performance, recommending new introductions, development opportunities, repositioning or rationalisation.
• Develop competitive pricing and margin strategies based on market conditions, supplier costs and competitor activity.
• Coordinate contract acreage, seed production requirements and crop inspections to maintain quality and availability.
• Procure additional forage seed requirements, balancing price, quality, supply and commercial return.
• Build strong supplier relationships, negotiate competitive terms and actively manage supplier performance and risk
• Take ownership of stock, forecasting and working capital, including aged, excess and slow-moving inventory.
• Develop and implement the route-to-market strategy across retail, direct and wholesale channels.
• Work with Stores and Sales teams to increase customer penetration, sales value, product mix and overall portfolio profitability.
• Provide product information, technical support and training to strengthen the capability of Wynnstay’s wider sales teams.
• Use customer, market and performance data to support budgeting, forecasting and informed commercial decision-making.
• Lead, coach and develop the forage seed product management team, establishing clear objectives and accountability.
• Ensure all forage seed activity meets Wynnstay’s governance, quality, sustainability, responsible-sourcing and regulatory requirements.

What we’re looking for:

• Strong commercial experience within forage seed, agricultural inputs, arable or a closely related market.
• Strong technical understanding of forage seed products, varieties,marketsand customer requirements.
• Experience ofmanaging product or category sales, margin,pricingand profitability.
• Experience of procurement, suppliermanagementand commercial negotiation.
• Understanding agricultural production and supply considerations relevant to forage seed.
• Experience in stock management,forecastingand working capital considerations.
• Strong commercial and financial acumen.
• Ability to interpret sales,financialand market information and translate this into clear commercial action.
• Strong customer focus and understanding of agricultural routes to market.
• Excellent communication,influencingand relationship-management capability.
• Experience ofleading,developingor coordinating colleagues.
• Experience within a multi-channel agricultural, retail,wholesaleor distribution business.
• Experience of contract seed production and crop inspection.
• Experience developing wholesale or alternative routes to market.
• Experience using data and technology to improve commercial performance.
• Experience ofdeveloping new products,varietiesor commercial propositions.
• Understanding ofthe wider UK forage,grasslandand livestock sectors.

• Employee Assistance Programme with BUPA
• Company profit related pay scheme
• Life Assurance x2 Salary
• 25 days' annual leave plus UK bank holidays
• Employee discount at Wynnstay Stores
• Opportunity to join a supportive, values-led organisation with a turnover of £613 million and over 900 colleagues nationwide