National Content & Social Media Strategist

alliance; Maple Cross; On-site; GBP 55,000 - 75,000; Full time

Job summary

Nissan UK is seeking a Marketing Content Lead to oversee national paid and organic campaign content across brand activations. You will coordinate planning, development, and execution of campaigns and manage NissanUK's organic social channels (Instagram, TikTok, Facebook, YouTube, Reddit).

Join NMGB to ensure brand consistency, collaborate with internal and external partners, and drive content strategy, performance reporting, and escalation processes for customer queries and reputation management.

Responsibilities

• Planning and creative execution and delivery of national brand and campaign content in line with media and organic plans.
• Evolving and executing content in line with brand direction and guidelines with strong messaging.
• Managing monthly/quarterly asset supply with the Media team and agency, including previews and copy approvals.
• Overseeing media partnership content, content formats, and promotional activity.
• Own and govern Nissan UK's brand messaging framework and model naming conventions.
• Managing content asset library for national, experiential, social and partnership content.
• Ensuring content is accurate, legally compliant and delivered on deadlines.
• Leading Nissan UK's social media strategy, content planning, channel growth and performance analysis.
• Managing organic social channels (TikTok, Instagram, Facebook, YouTube, Reddit) including publishing, reporting and compliance.
• Planning owner advocacy and user-generated content initiatives and influencer activities.
• Monitoring community management and timely escalation of issues and sentiment.

Job description

Nissan UK is seeking a Marketing Content Lead to oversee national paid and organic campaign content across brand activations. You will coordinate planning, development, and execution of campaigns and manage NissanUK's organic social channels (Instagram, TikTok, Facebook, YouTube, Reddit).

Join NMGB to ensure brand consistency, collaborate with internal and external partners, and drive content strategy, performance reporting, and escalation processes for customer queries and reputation management.