National Account Manager - Morrisons

AG Barr; Cumbernauld; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading beverage company is seeking a National Account Manager to oversee their Morrisons account. The role involves account management, P&L and forecasting responsibilities, and requires experience within an FMCG environment. Ideal candidates will have strong communication and negotiation skills, and the ability to influence at senior levels. This position offers a competitive salary and extensive benefits, including flexible holiday trading and professional development opportunities.

Benefits

Up to 34 days holiday

Flexible holiday trading

Healthcare Cash Plan

Life assurance

Pension

Annual salary review

Ongoing professional development

Qualifications

• Experience in account management focusing on national-level accounts.
• Strong understanding of P&L management, forecasting, and business development.
• Ability to influence decision-makers and present effectively.

Responsibilities

• Take ownership of the on-trade account managing promotions and forecasts.
• Develop understanding of P&L and create joint business plans.
• Manage weekly, period, and annual forecasting processes.
• Negotiate successfully with on-trade customers.

Skills

Account management within an FMCG environment

P&L management

Strong IT skills

Presentation and communication skills

Tools

CRM

Forecasting tools

Google Office

Job description

Job Title: National Account Manager - Morrisons

Location: Field Based

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There’s never been a better time to join us!

What we’re looking for…

We’re looking for a National Account Manager to lead, build, and drive our designated customer accounts with AG Barr, specifically focusing on our Morrisons account. As our National Account Manager, you will oversee the performance and delivery of strategic initiatives for your designated accounts within the major customer portfolio in Morrisons. This role requires a combination of commercial understanding, strong communication skills, and the ability to effectively manage accounts to deliver growth in this specific channel.

As our National Account Manager you will

• Account Management: Take full ownership of the on‑trade account, managing promotional activities for our soft drink portfolio, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
• Commercial Understanding: Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning, specifically within the on‑trade environment. Build comprehensive joint business plans with on‑trade customers, ensuring alignment with overall business objectives for soft drinks.
• Forecasting & Data Management: Own the process for weekly, period, and annual forecasting for the Morrisons account and products, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
• Negotiation & Influencing: Prepare and execute successful negotiations with on‑trade customers, ensuring the protection of AG Barr's values and mitigating risks for soft drinks. Build strong relationships with key contacts at all levels, both internally and externally, to ensure long‑term strategic partnerships.
• Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer‑centric plans for our soft drinks portfolio.
• Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
• Collaboration & Cross‑Functional Work: Partner with commercial managers, business unit leaders, and other internal departments such as finance, HR, and supply chain to ensure strategic alignment and effective execution of plans for soft drinks at Morrisons.
• Performance Monitoring & Reporting: Track and report on key performance metrics for accounts and products, ensuring business objectives are met. Address any discrepancies in performance and adjust plans as necessary.

What you’ll bring…

• Experience in account management within an FMCG environment, with a strong focus on managing national‑level accounts in the Grocery sector.
• Strong understanding of P&L management, forecasting, and business development within the Grocers. Proven ability to build joint business plans and negotiate effectively to drive results for our portfolio.
• Experience in managing senior‑level relationships with major Grocers. Ability to influence decision‑makers and effectively present at various organizational levels.
• Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office.
• Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders in the on‑trade.

What offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes:

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Peppy Health
• Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review
• Ongoing professional development

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs and whilst we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 11th December 2025

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!