National Account Manager - Frozen Food / Bakery Sector

Computerworld Personnel Ltd; Bristol; On-site; GBP 45,000 - 50,000; Full time

Job summary

A leading bakery manufacturer is seeking a National Account Manager for its UK operations. The successful candidate will manage relationships with wholesale customers, drive business development, and formulate sales strategies. The role offers a competitive salary with benefits including a company car and uncapped commission potential. Experience in FMCG, particularly bakery or frozen food, is essential.

Benefits

Company car or car allowance

Tailored Benefits Package

Qualifications

• Experience within FMCG, especially bakery or frozen food.
• Dealing with retailers and large group buyers.

Responsibilities

• Increase wholesale customer portfolio and build relationships.
• Formulate customer-specific sales strategies.
• Manage and direct sales efforts across the UK.

Skills

Account management experience

Business development experience

Excellent communication skills

Ability to multitask

Job description

National Account Manager - Frozen Food / Bakery products - UK

Salary: £45,000 - £50,000 OTE / £100,000+ (Uncapped commission). Workdays: Monday - Friday. Benefits: Company car or car allowance, Tailored Benefits Package.

Overview

Our client is a leading bakery manufacturer dedicated to producing products whose quality is recognised as second to none. With a strong order book and growth into various export markets, they are looking for a National Account Manager to join their sales team.

Role & Responsibilities

• Increase wholesale customer portfolio, identifying opportunities, communicating with new and existing clients and building relationships.
• Formulate customer‑specific sales plans/strategies.
• Develop and execute strategic plans and pricing strategies.
• Understand customer KPIs, targets and review performance.
• Present to large wholesale customers, including product samples and organising regular meetings.
• Complete market reviews, design sales strategies.
• Liaise with the New Product Development and technical teams.
• Manage and direct all sales efforts as National Account Manager for assigned customers across the UK.
• Defend and expand existing own‑brand and white‑brand sales base.
• Participate in development, implementation and achievement of annual budgets.
• Analyse business trends to grow the business and manage the opportunity pipeline.
• Work closely with Supply Chain team to maximize sustainable sales.

Knowledge, Skills & Experience

• Previous account management and business development experience within FMCG, particularly bakery or frozen food.
• Experience dealing with retailers.
• Experience presenting & selling to large group buyers.
• Excellent communication skills.
• Ability to multitask.

Benefits Package

Salary: £45,000 - £50,000 OTE / £100,000+ (Uncapped commission). Monday – Friday, Company car or car allowance, Tailored Benefits Package.

If you are interested in the role or looking for something similar, please contact our Managing Consultant, Emma Hardman.

Please note: as we receive a high level of applications we can only respond to applicants whose skills & qualifications are suitable for this position. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business.