National Account Manager - Field based

ACS Business Performance; Lancashire; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading business performance consultancy in the UK is seeking a National Account Manager to manage and grow strategic customer relationships. The ideal candidate will drive product specifications and work collaboratively across teams to meet operational needs. This position demands strong sales expertise, excellent communication skills, and a willingness to travel extensively within the UK.

Qualifications

• Proven success in sales, ideally within commercial catering equipment or a similar technical product environment.
• Experience working with both end users and distributors.
• Strong communication, negotiation and presentation capabilities.

Responsibilities

• Manage and grow a portfolio of national and strategic accounts.
• Build strong relationships across multiple levels.
• Identify new business opportunities through market insight.

Skills

Sales success

Communication

Negotiation

Presentation skills

Organizational skills

Commercial awareness

Technical discussion

CRM proficiency

Microsoft Office proficiency

UK travel readiness

Job description

National Account Manager – Field based

Job vacancy – National Account Manager – Field based

Position: National Account Manager – Field based

Reference: AMacs1737

Location: Lancashire

Salary: Dependent on experience

National Account Manager

This role sits at the heart of the organisation's engagement with major UK foodservice accounts. It combines relationship management, commercial negotiation, and project coordination across product specification, trials, and long-term growth planning. The position suits someone who enjoys managing a portfolio of strategic customers, spotting new opportunities, and working collaboratively with internal teams to deliver solutions that genuinely support clients' operational and development needs.

Core Responsibilities

• Manage and grow a portfolio of national and strategic accounts, ensuring product specifications are secured and maintained.
• Build strong relationships across multiple levels – from senior stakeholders to field teams and purchasing groups.
• Identify new business opportunities through market insight, competitor tracking, and understanding customer requirements.
• Support new product development by feeding back trends, customer challenges, and potential innovation areas.
• Provide regular reports on customer activity, opportunities, and market intelligence.
• Collaborate closely with internal sales, marketing, culinary and technical teams on proposals, trials, and product rollouts.
• Maintain accurate CRM records and ensure full visibility of customer interactions.
• Resolve customer issues promptly and professionally.
• Plan nationwide travel to visit accounts effectively, including overnight stays.
• Contribute to trade events and represent the organisation professionally.
• Manage pricing structures and coordinate price changes when required.

Essential Experience & Skills

• Proven success in sales, ideally within commercial catering equipment or a similar technical product environment.
• Experience working with both end users and distributors, with the ability to drive specification and grow targeted accounts.
• Strong communication, negotiation and presentation capabilities.
• Highly organised, with the ability to prioritise independently and manage a varied workload.
• Commercially aware, confident assessing demand and cost implications.
• Comfortable demonstrating equipment and discussing technical requirements.
• Proficient in Microsoft Office and experienced with CRM systems.
• Willing to travel extensively across the UK, including 2-3 nights away per week.
• Full, clean UK driving licence.

ACS are recruiting for a National Account Manager.