National Account Manager eCom

Ferrero; City Of London; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading sweet-packaged food company is seeking a National Account Manager - eCommerce to manage and develop key online customer accounts. This role focuses on financial control, customer relationships, and the execution of commercial strategies. The ideal candidate will have proven experience in key account management and a strong understanding of the eCommerce landscape. Responsibilities include leading financial management, analysing customer performance, and collaborating across teams to drive growth in online sales.

Qualifications

• Proven experience in managing key customer relationships.
• Strong understanding of eCommerce and online retail models.
• Experience in financial management and budget control.

Responsibilities

• Lead financial management of assigned eCommerce accounts.
• Develop and execute sales and marketing programmes.
• Analyse customer performance and identify improvement opportunities.
• Manage promotional activities and collaborations with digital teams.

Skills

Commercial acumen

Key account management

Analytical capability

Communication skills

Proactive approach

Job description

This role plays a pivotal part in driving the growth of Ferrero's eCommerce business. As the National Account Manager - eCommerce, you will manage and develop key online customer accounts, delivering annual NSV targets, strengthening customer partnerships and supporting the execution of our commercial strategy across Pureplay and Omnichannel retailers.

You will be responsible for the financial control, performance management and customer leadership of your assigned accounts—ensuring strong execution, accurate forecasting, budget discipline and best-in-class online brand presence. Working cross-functionally with Finance, Marketing, Supply Chain, Digital teams and external partners, you will translate Ferrero's commercial vision into actionable plans that deliver sustainable growth.

Main Responsibilities

You will lead the financial management of your assigned eCommerce accounts, ensuring accuracy, consistency and strong alignment with Ferrero's commercial objectives. This includes managing the sales invoicing process with key customers to meet SLA requirements, owning budget control and reconciliation, and overseeing the forecasting process for your customer group. You will implement, measure and monitor the performance of each account plan—covering Net Sales, GM, invoice accuracy, payments, budget and case fill—and take proactive action to deliver results in line with targets. You will also ensure coherence between budget management and business objectives, forecast volumes with a sell-out mindset, and manage overhead costs related to your account structure while partnering closely with Finance and Procurement.

You will also be accountable for performance management across your customers, providing accurate and timely reporting for internal and external stakeholders. You will analyse customer performance, identifying opportunities for improvement and designing solutions where needed—for example, new initiatives, additional activations, pricing changes or profit‑mix adjustments. Collaboration with Demand Planning and Supply Chain will be essential to ensure strong product availability and alignment with customer volume requirements, while maintaining a constructive relationship with external partners.

A key part of this role is leading customer relationships and owning the full P&L for your eCommerce accounts. You will manage online sales plans and the execution of Ferrero's sales and marketing programmes on retailer platforms, ensuring commercial alignment and high‑quality delivery. Alongside Digital Marketing, eContent and eMerchandising specialists, you will support the creation of customer‑oriented digital campaigns and best‑in‑class product presentation. You will act as the main point of contact for commercial discussions, resolving issues promptly and representing Ferrero in both day‑to‑day inquiries and key negotiations, while ensuring alignment with Group commercial policies and sales vision.

Finally, you will bring plans to life through strong execution across the digital shelf and customer promotional activity. This includes supporting customer campaign planning, managing promotional applications and reviewing media performance to drive ROI improvements. You will prepare and present contracts, collaborate with Trade Marketing and other internal stakeholders to ensure omni‑channel execution, and recommend additional promotional opportunities where appropriate. You will also share responsibility for improving ePerfect Store performance across your customers, working closely with Marketing, Sales and Field teams to maximise execution, visibility and conversion.

You will bring strong commercial acumen, proven experience in managing key customer relationships and a clear understanding of how to drive growth within an eCommerce environment. You are confident working with financial data, able to manage budgets, analyse performance and translate insight into decisive action.

Communication skills enable you to build strong relationships both internally and externally, influencing stakeholders and collaborating effectively across Marketing, Finance, Supply Chain and Digital teams. You are proactive, adaptable and results‑oriented, with the ability to manage multiple priorities in a fast‑moving environment. Ideally, you have experience in key account management, a solid understanding of Pureplay or online retail models, strong analytical capability, and a hands‑on approach that enables you to deliver excellence in digital execution within an FMCG context.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.