National Account Manager - Discounters

The Advocate Group; City Of London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A high-growth drinks brand is seeking a National Account Manager to oversee a diverse portfolio, drive growth in the retail sector, especially with discounters like Aldi and Lidl, and build strong relationships with stakeholders. Ideal candidates have proven experience in account management and a keen commercial acumen. This role is remote and involves field-based tasks.

Qualifications

• Proven experience managing key retail customers in the drinks or FMCG space.
• Strong understanding of discounter customers, especially Aldi or Lidl.
• Commercially driven with sharp analytical skills.

Responsibilities

• Own a diverse portfolio including Aldi, Lidl, and Home Bargains.
• Drive profitable growth and market share across customers.
• Lead quarterly business reviews to unlock new opportunities.

Skills

Account management

Analytical skills

Relationship building

Commercial acumen

Leadership

Job description

National Account Manager – Discounters & eCommerce

High-Growth Drinks Brand

Remote (Field-based contract)

Are you ready to lead the charge across the UK's fastest-growing retail channels? Join a global drinks powerhouse on an exciting growth journey within the Discounter and eCommerce space — working across an iconic portfolio that continues to shake up the Soft Drinks category.

The Role

• Take full ownership of a diverse portfolio including Aldi, Lidl, B&M, Home Bargains, and Iceland.
• Drive profitable growth and market share across high‑street and discounter customers through effective account management and sharp execution.
• Partner closely with third party stakeholders to deliver strategies that hit volume, revenue, and availability targets.
• Lead quarterly business reviews and brand plan sessions to unlock new opportunities and optimise performance.
• Build trusted relationships across multiple internal and customer stakeholders, becoming the go‑to expert for your channel.

About You

• Proven experience managing key retail customers within the drinks or wider FMCG space.
• Strong understanding of a range of discounter customers — ideally with exposure to either Aldi or Lidl.
• Commercially driven with sharp analytical skills and the ability to influence across multiple touchpoints.
• Confident, engaging, and proactive — no shrinking violets here!
• Organised, collaborative and able to thrive in a high‑volume, fast‑paced environment.

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

Channel Manager – Grocery, Discounter & Ecom GB

Position: Key Account Director Grocery, GB

Company: Monster Energy UK LTD

Division: Commercial West - GB

Location: Home Based (Flexible working hours supported)

Reporting to: Nick Pitt, VP GDE Channels GB

Grade: 6

Hours: Full time

As the Channel Manager in Grocery leading Discounter & Ecom the incumbent will be required to work with the relevant internal Monster Energy functions to create powerful strategies and lead their delivery to enable growth of the Monster Energy Company portfolio within the specified GB Grocery key accounts. It is the incumbents' responsibility to build strong relationships with Coca‑Cola Europacific Partners to extract the maximum possible growth from the customer base, profitably growing the Monster Energy Portfolio of brands' market share, revenue, and volume.

Key Responsibilities & Duties

• Lead the growth agenda within Discounters & Ecom ensuring strategies are in pace and delivered.
• Contribute as a Sr member of a high performing team with the capability, skills, and accountability to deliver ambitious growth plans.
• Full accountability for the specified key account's contribution to key GB commercial metrics, including availability, market share, revenue, and volume.
• Creates and owns the specified account strategy and leads its execution via the CCEP Business Unit.
• Accountable for applying the long‑range plan and leading delivery in the specified key account/s.
• Accountable for ensuring that the specified key account's performance is monitored, reported, and celebrated in the relevant forums and routines of Monster.
• Builds effective relationships across Monster and CCEP, enabling success of our brands and becoming a key thought leader and the expert voice of Monster.
• Provides a presence at relevant Monster/CCEP events/conferences and is a valued contributor to selected projects and workstreams outside of the key account sphere.

Skills & Experience

• Trading experience ideally within the Discounter & Ecom channel and the ability to demonstrate sound commercial acumen.
• Proven inspirational leader on subjects of expertise.
• Able to influence at multiple levels across CCEP, Customers and Monster.
• Can build and lead the delivery of strategies and plans to deliver growth.
• Understanding of the GDE environments in GB.
• Can analyse and understand complex information and situations to inform strategy and appropriate course of action.
• Provides recommendations, informs difficult decisions and leads delivery.
• A passion to win and inspire those around them to be the same.

This is a field‑based role and will require nights away from home, occasional international travel, and some work over weekends.

Equal Opportunities Statement

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.