National Account Executive, UK&I

Yoto; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

London office day

Income protection

Life assurance

Workplace pension

Birthday off

Staff discounts

Job summary

Yoto, a screen-free interactive audio platform for kids, is hiring for a B2B-focused commercial role in London. You will support the retail and trade strategy, onboard partners, and manage pricing, catalogues and access to Shopify/B2B platforms.

You’ll track performance, answer partner queries, and collaborate across Marketing, Sales Ops, Supply Chain and Finance. The role suits someone with B2B sales or retail account management experience, strong organisational skills and an interest in using

Qualifications

• Experience in B2B sales or retail account management.
• Excellent organisation and attention to detail.
• Strong numerical reporting and sales analysis.
• Clear written and verbal communication.
• Proactive, ownership mindset.
• Curious about using digital tools and AI.

Responsibilities

• Support B2B commercial strategy across retail, trade, education and wholesale.
• Serve as day-to-day contact for independent and smaller retail partners.
• Onboard national partners and manage catalogues, pricing, access.
• Track performance with sales trackers and dashboards.
• Resolve partner queries and collaborate with Finance on invoices.
• Collaborate on launches, partner comms, stock, and trade shows.

Skills

B2B sales

Retail accounts

Analytical reporting

Communication

Organised

Proactive

Digital tools

Forecasting stock

Tools

Shopify

B2B platform

Job description

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots .

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing

• Support the B2B commercial strategy across retail, trade, education and wholesale, working with the B2B Lead on key account activity, promotions, range updates, seasonal planning and sell-in materials.
• Be the day-to-day commercial contact for our independent and smaller retail partners, looking after them from approval and onboarding through first order and ongoing reorders.
• Help onboard new national partners and keep account setup, catalogues, pricing and platform access (Shopify/B2B) accurate.
• Track performance against targets, maintain sales trackers and dashboards, and feed account-level insights into forecasting and demand planning, flagging risks and opportunities early.
• Keep things running smoothly day to day by resolving partner queries and working with Finance on invoices, remittances and billing questions.
• Collaborate with Marketing, Sales Ops, Supply Chain, Content and Commercial on launches, partner comms, order flow and stock, while keeping an eye on competitors and joining trade shows.

What you’ll bring

• Demonstrable experience in B2B sales, retail account management or commercial support, ideally working with retailers, wholesalers or trade partners (FMCG, toys, tech, gifts or consumer products a plus)
• Strong organisation and attention to detail, and comfortable juggling admin alongside commercial work
• Confident with numbers, reporting and basic sales analysis
• A clear, professional communicator, written and verbal, who enjoys working across teams
• Proactive and resourceful, happy to take ownership of tasks
• Curious about how accounts grow and scale, and keen to use digital tools, AI and emerging commerce tools to work smarter.

Nice to have

• A passion for audio, content or consumer technology
• Exposure to forecasting, POs or stock planning, or to retail marketing campaigns with national retailers.

Salary: £35,000 - £40,000 based on experience

How we use AI at Yoto

We think using AI to work smarter is part of the job.

At Yoto, we use AI to help us move faster and reduce manual work so we can focus our time on creativity, problem-solving and impact. We don’t want to use AI to cut corners - it’s about smart usage that makes space for the work that really matters. Our intention is to be thoughtful about how we use AI. We treat its outputs as a starting point, not the final answer, and we take care to use it responsibly - especially given the trust families place in Yoto.

We don’t expect everyone to be an AI expert, but we do expect people to be curious, to experiment, and to keep improving how they work. If you prefer to do everything manually, you might find our pace and expectations challenging.

The magic at Yoto comes from people working here, not their prompts. AI should help us move faster, not change what makes working here great.

What you can expect from Yoto:

• Flexibility: Hybrid working - At least 1 day a week on average in our central London office. You are welcome and encouraged to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues.Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive -both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences -we celebrate them. We share audio content from a vibrant and diverse community of creators ( check out our DEI selection ), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.