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ABOUT SHISEIDO
Our mission: Beauty Innovations for a Better World
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards.
Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda thanks to a team of local experts, and is also reinventing its Retail footprint in this buoyant market.
To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams: 1) Leverage our unique portfolio of Beauty brands across all 3 categories; 2) Stay agile and capture new retail opportunities; 3) Customer-driven decisions; 4) Create a great place to work in Beauty. Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally. Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and the launch of Clé de Peau Beauté in Harrods and H-Beauty. Drunk Elephant joined our portfolio in 2021, with its unique tone of voice and formulations. In 2023 we plan to launch ULE, a new skincare brand with sustainability credentials, and expand Gallinée, acquired in 2022. We are growing fast in Fragrance with brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens. Our clients include high-street retailers, department stores, drugstores & chains, online pure players and specialty stores; we also have 4 boutiques and 3 direct e-commerce websites.