Mobile Marketing Manager

TEAM Inc.; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global iGaming business is seeking a Mobile Marketing Manager in the United Kingdom. The role involves optimising mobile campaigns across various platforms and delivering marketing strategies to meet defined KPIs. The ideal candidate will have extensive mobile marketing experience, familiarity with performance marketing tools, and the ability to collaborate with a global team. Benefits include private healthcare, a competitive salary, and a hybrid working arrangement, combining office and remote work.

Benefits

Private healthcare

24 days annual leave

Hybrid work model

Annual bonus

Monthly company activities

Qualifications

• Extensive experience in Mobile Marketing in the UK.
• Proven ability to execute strategies that yield measurable results.
• Experience with analytics and measurement tools like AppsFlyer.

Responsibilities

• Plan and execute monthly marketing strategies for mobile channels.
• Monitor mobile performance to meet KPIs for growth and conversion.
• Develop tracking systems for performance with various stakeholders.

Skills

Mobile Marketing

Performance Marketing

Digital Tracking

Creative Strategy

Analytics Tools

Multinational Collaboration

Tools

AppsFlyer

Google Ads

Facebook Ads

Job description

Role Overview

Set up, plan, optimise and report on mobile campaigns for App‑to‑app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.

Key Responsibilities

• Work with the Digital Marketing Manager and Country Managers globally to plan, deliver and execute monthly, quarterly and annual marketing plans for channels.
• Closely monitor and deliver mobile performance within defined KPIs (growth volume, conversion rates, CPA & LTV).
• Deliver complex growth strategies, identify in‑app fraud and assist on projects such as ASO, creative optimisation and conversion rate optimisation while mentoring junior staff and non‑digital stakeholders.
• Collaborate to develop and execute marketing plans for campaigns.
• Identify and test new channels outside the existing marketing mix to add scale to performance plans.
• Assist in the in‑housing of additional markets as per the approved internal in‑housing migration plan.
• Develop robust tracking and measurement systems for accurate performance understanding, working with BI/MA and other stakeholders.

Key Skills and Qualifications

• Extensive experience in Mobile Marketing within the UK; experience in other markets is highly beneficial.
• Previous experience in the iGaming industry (advantageous but not mandatory).
• Proven ability to build and execute creative strategies that drive measurable results.
• Hands‑on experience across major performance marketing platforms, focusing on Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, and Facebook Ads.
• Expert understanding of digital tracking, measurement and reporting tools: AppsFlyer (experience with Adjust or Singular beneficial); traffic guard and P360 for fraud prevention; Firebase and GA4 analytics.
• Experience in digital marketing planning and forecasting.
• Experience working with multinational organisations, understanding cultural and regulatory differences.

Company and Benefits

A global iGaming business with a multi‑million‑pound search budget focused on the UK, Spain, Canada and LATAM, with plans to enter many new markets. We are looking for a Mobile Marketing Manager to join the team.

Benefits:

• Private healthcare and life insurance upon successful completion of probation.
• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Exciting company activities including monthly lunches and corporate gatherings.