Mobile Marketing Manager

TEAM; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading iGaming company is seeking a Mobile Marketing Manager based in the United Kingdom. The successful candidate will manage and optimize mobile marketing campaigns, collaborating with global teams to enhance performance. Ideal applicants should have extensive mobile marketing experience, familiarity with performance marketing platforms, and competency in digital analytics tools. The position offers a hybrid work model, competitive salary, and various company benefits including healthcare and professional development opportunities.

Benefits

24 days annual leave

Hybrid work model

Competitive salary plus annual bonus

Private healthcare

Exciting company activities

Qualifications

• Extensive experience in Mobile Marketing within the UK.
• Hands-on experience across major performance marketing platforms.
• Expert understanding of digital tracking and reporting tools.

Responsibilities

• Plan and optimize mobile campaigns, reporting on performance.
• Collaborate with managers to execute marketing plans.
• Monitor mobile performance against KPIs.

Skills

Mobile Marketing expertise

Experience with Mobile Ad Networks

Understanding of digital tracking tools

Experience in digital marketing planning

Tools

AppsFlyer

Mobile Fraud Prevention tools

Google Ads

Facebook Ads

Job description

Overview

A global iGaming business with a multi-million-pound search budget focused on the UK, Spain, Canada and LATAM, with plans to enter many new markets is looking for a Mobile Marketing Manager to join the team.

Benefits

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model - 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Exciting company activities including monthly lunches, corporate gatherings and many other activities.
• A chance to advance professionally inside one of the world's largest iGaming organisations.

Key Responsibilities of the Mobile Marketing Manager

• Set up, plan, optimise and report back on performance across mobile campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
• Working with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for channels.
• Closely monitor and deliver mobile performance within the defined KPIs (growth volume, conversion rates, CPA & LTV).
• Delivering complex strategies for growth, identification of in-app fraud and mitigation of, as well as assisting on other projects such as ASO, creative optimisation, and conversion rate optimisation, and also explaining them to nurture junior members of staff and non-digital stakeholders.
• Collaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for campaigns.
• Identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans.
• Assist on the in-housing of additional markets in (Apply online only) for the relevant channels as per the approved internal in housing migration plan.
• Develop robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required.

Key Skills and Qualifications of the Mobile Marketing Manager

• Extensive experience in Mobile Marketing within the UK; experience in other markets is highly beneficial.
• Previous experience in the iGaming industry (advantageous but not mandatory).
• Proven ability to build and execute creative strategies that drive measurable results.
• Hands‑on experience across major performance marketing platforms, with a core focus on Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, and Facebook Ads.
• Expert understanding of digital tracking, measurement, and reporting tools, specifically:
  • AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial).
  • Mobile Fraud Prevention tools such as TrafficGuard and P360.
  • Analytics platforms such as Firebase and GA4.
• Experience in digital marketing planning and forecasting.
• Experience working with multinational organisations, with an understanding of cultural and regulatory differences.

To apply for this role as Mobile Marketing Manager, please click apply online and upload an updated copy of your CV.