Mobile Marketing Manager

Eligo Recruitment; City Of London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A digital entertainment group in London seeks a Mobile Growth Strategist to lead app campaigns across global markets. Your responsibilities include overseeing performance optimisation, managing budgets, and collaborating with stakeholders. With 4+ years in mobile marketing and hands-on experience in key channels, you will drive user acquisition and engagement. This role is hybrid and offers a competitive salary with benefits including healthcare and career development.

Benefits

10% annual bonus

Private healthcare

Pension

24 days holiday

Collaborative culture

Qualifications

• 4+ years’ experience in mobile performance marketing.
• Proven success scaling app campaigns in competitive markets.
• Experience across key UA channels.

Responsibilities

• Shape and execute app marketing strategy across global markets.
• Lead performance optimisation and manage external partners.
• Support creative testing and conversion optimisation.

Skills

Mobile performance marketing

Scaling app campaigns

Budget management

Mobile measurement tools

Stakeholder collaboration

Data-led decision making

Tools

AppsFlyer

Job description

Ready to take ownership of mobile growth strategy across multiple international markets? This role is ideal for someone who loves leading high-performance app campaigns, managing budgets, and driving user acquisition, engagement, and lifetime value at scale.

Benefits

£40k–£45k, 10% annual bonus, Hybrid model (three days in the office in central London), Private healthcare, life insurance, and pension, 24 days holiday increasing with service, Collaborative culture, regular team events, and career development pathways.

You will play a key role in shaping and executing app marketing strategy across major global markets, working closely with senior stakeholders and cross‑functional teams. Expect to take responsibility for full‑funnel mobile performance, driving installs and engagement through platforms such as DSPs, Apple Search Ads, Google App campaigns, and paid social. You will lead performance optimisation, direct external partners, oversee reporting, and explore new channels to scale acquisition. Alongside this, you will support wider mobile projects including creative testing, ASO, in‑app activity, attribution, fraud prevention, and conversion optimisation.

The role suits someone who blends strategic thinking with hands‑on execution, thrives in a data‑led environment, and enjoys mentoring junior talent while collaborating with international colleagues.

The company are an established and fast‑growing digital entertainment group within the iGaming sector with multiple consumer brands across global regulated markets. Known for innovation, product‑first thinking, and strong investment in mobile growth, they offer the chance to work in a performance‑focused team where ideas move quickly and autonomy is encouraged.

Key Requirements

• 4+ years’ experience in mobile performance marketing
• Proven success scaling app campaigns in competitive markets
• Hands‑on experience across key UA channels: Apple Search, Google App campaigns, paid social, DSPs, and ad networks
• Skilled at monitoring KPIs such as CPA, conversion rate, and LTV and using insights to optimise
• Strong experience with mobile measurement and attribution tools (e.g. AppsFlyer)
• Confident working with multiple regions and stakeholders
• Comfortable managing budgets, forecasting performance, and producing clear insight‑led reporting
• Strong organisational skills with the ability to oversee multiple campaigns simultaneously

Nice to Have

• Exposure to LATAM or European app marketing
• Previous experience with the iGaming industry
• Experience with in‑app optimisation, automation tools, or fraud prevention platforms
• Agency background or fast‑paced digital experience
• Experience building testing plans and creative frameworks

If this sounds like your next step and you would like to be considered, please apply and Emma will be in touch if your application is successful.

Eligo Recruitment is acting as an Employment Business in relation to this vacancy. Eligo is proud to be an equal opportunity employer dedicated to fostering diversity and creating an inclusive and equitable environment for employees and applicants. We actively celebrate and embrace differences, including but not limited to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, and disability. We encourage applications from individuals of all backgrounds and experiences and all will be considered for employment without discrimination. At Eligo Recruitment diversity, equity and inclusion is integral to achieving our mission to ensure every workplace reflects the richness of human diversity.