Mobile Marketing Manager

We Are Aspire; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading iGaming brand in London is seeking an experienced Mobile Marketing Manager to drive impactful mobile campaigns. You'll collaborate with global teams to enhance campaign performance, focusing on engagement and user lifetime value. The ideal candidate has over 3 years of hands-on marketing experience and deep knowledge of major ad platforms. This role offers a competitive salary, hybrid work model, and various benefits including private healthcare and annual bonuses.

Benefits

Hybrid model: 3 days in the office, 2 from home

24 days annual leave

Competitive salary + annual bonus

Private healthcare

Life insurance

Pension scheme

Monthly team lunches and social events

Qualifications

• 3+ years of hands-on marketing and campaign management experience.
• Experience in managing data-driven app campaigns.
• Strong expertise in major ad platforms.

Responsibilities

• Plan and optimise mobile campaigns across various channels.
• Monitor KPIs to ensure performance goals are met.
• Lead data-driven insights communication with stakeholders.

Skills

Campaign management

Data-driven marketing

Communication skills

Analytics tools

Mobile marketing expertise

Tools

AppsFlyer

Firebase

Google Ads

Facebook Ads

Job description

I am looking for an experienced mobile marketing expert with a proven track record of managing high-performance app campaigns, to join a leading iGaming brand as a Mobile Marketing Manager and join their growing team to help them drive next-level growth.

In this role, you'll collaborate with talented teams across multiple markets to deliver impactful mobile campaigns that drive measurable business growth. Reporting to the Head of Mobile, you will take ownership of campaign performance, lead strategic partnerships, and bring fresh thinking to engagement, activation, and user lifetime value.

Key Responsibilities:

• Plan, optimise, and report on mobile campaigns across channels including App-to-app Display, Mobile DSPs, Apple Search Ads, UAC, and Meta App Campaigns.
• Deliver high-performing monthly, quarterly, and annual strategies.
• Monitor KPIs including growth, conversion, CPA, and LTV - ensuring each market hits its performance goals.
• Lead data-driven insights and communicate results to senior stakeholders across multiple geographies.
• Build and refine mobile strategies covering fraud prevention, creative optimisation, and conversion rate improvements.
• Identify and test new channels to scale performance and diversify our marketing mix.
• Drive automation, efficiency, and innovation in campaign management and reporting.
• Collaborate with analytics teams to enhance tracking, measurement, and cost efficiency.
• Develop creative testing frameworks and contribute to the continuous evolution of mobile campaign strategy.

Ideal Candidate:

• 3+ years' hands-on marketing and campaign management. With experience in mobile marketing (UK and international markets).
• Proven success managing data-driven, performance-based app campaigns.
• Deep knowledge of major ad platforms: DSPs, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads, and others.
• Proficiency with tracking and analytics tools: AppsFlyer (Adjust, Singular), Firebase, GA4, and experience preferred with fraud prevention tools such as TrafficGuard or P360.
• Strong background in campaign forecasting, planning, and optimisation.
• Excellent communication and stakeholder management skills.
• Experienced collaborator with global teams and awareness of cultural/regional market nuances.
• Analytical mindset with the ability to turn data into clear, actionable insights.
• Tech-savvy and up to date with mobile and ad tech innovations.
• Experience in iGaming or digital performance agencies is a strong plus.

Benefits include:

• Hybrid model: 3 days in the office, 2 from home.
• 24 days annual leave (increasing with service)
• Competitive salary + annual bonus.
• Private healthcare, life insurance, and pension scheme.
• Monthly team lunches, social events, and company gatherings.

If this sounds like you send your cv now.

We Are Aspire Ltd are a Disability Confident Commited employer