Midweight Creative

LADbible Group; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Hybrid working (Mon-Thu in office)

Diversity & inclusion commitment

Job summary

LADbible Group is seeking a Midweight Creative to join LAD360 in London. You’ll craft social-first ideas for top brands, blending Gen Z insight with culture to drive reactive posts, talent formats, stunts and big campaigns.

You’ll work both independently and with multidisciplinary teams, presenting concepts from brief to final edit, while pushing for fresh references and opportunities across briefs.

Qualifications

• Experience as a Midweight Creative within a social-first/advertising/creative environment with a portfolio of strong, original ideas.
• Deep Gen Z and internet culture fluency with an instinctive understanding of social platforms, creators, entertainment, memes and emerging behaviours.
• Strong conceptual and writing skills to turn rough thoughts into simple, compelling creative propositions.
• Practical creative craft skills, from writing scripts and treatments to building pitch decks and presentations.
• Confidence working independently, presenting your thinking and collaborating with multidisciplinary teams.
• Able to work at pace across multiple briefs with commercial awareness of budgets and scope.

Responsibilities

• Come up with big, original, social-first ideas for brands from brief to execution.
• Bring a fresh Gen Z perspective, spotting creators, conversations, behaviours and cultural shifts brands can join.
• Create across reactive social, short-form video, talent-led entertainment, stunts and campaigns.
• Work independently and collaboratively, turning briefs into simple, compelling ideas and presenting with confidence.
• Collaborate with producers, designers, directors, creators and talent from pitch through to final edit.
• Challenge briefs, push the work, bring new ideas and references into the team.

Skills

Midweight Creative

Gen Z fluency

Conceptual writing

Scripting & treatments

Pitch decks

Independent working

Fast-paced delivery

Job description

About LADbible Group

LADbible’s Commercial Team, LAD360, is a powerhouse of creativity, strategy, and innovation - partnering with the world’s most iconic brands, from Google and Nike to Disney and Tesco. With a headcount of 150 and growing, LAD360 has rapidly become one of the most formidable forces in media, delivering culture-shaping campaigns. Our work has earned us top industry accolades, including Media Company of the Year for Branded Content at the 2026 Campaign UK Awards, alongside Commercial Team of the Year at the 2025 Campaign UK Awards.

About the Role

Due to continued business wins and growth, we're bringing in more talent! We’re now looking for a Midweight Creative who can bring a new generation of thinking into the creative department.

Someone who knows what’s happening on the internet because they’re actually part of it. You know the creators before they’re on every brand deck, understand why a meme is funny before a brand kills it, and have a sharp instinct for what Gen Z will watch, share, skip or call bullshit on.

But cultural fluency is only half of it. You need to be a brilliant ideas person. Someone who can take all that knowledge and turn it into simple, surprising, social-first ideas for some of the world’s biggest brands. From a reactive post made in an afternoon to a talent format, cultural stunt or major campaign, we want someone who can find the idea that makes people care.

What the opportunity looks like

• Come up with big, original, social-first ideas for some of the world’s biggest brands, from initial brief through to execution.

• Bring a fresh Gen Z perspective to the work, spotting the creators, conversations, behaviours and cultural shifts that brands can credibly be part of.

• Create across everything from reactive social and short-form video to talent-led entertainment, stunts, activations and bigger integrated campaigns.

• Work independently and collaboratively, turning briefs and strategies into simple, compelling creative ideas and presenting them with confidence.

• Collaborate with producers, designers, directors, creators and talent to bring your ideas to life, staying involved from pitch through to final edit.

• Challenge briefs, push the work and proactively bring new ideas, references and opportunities into the creative team.

Skills and experience we’d like you to have

• Experience as a Midweight Creative within a social-first, advertising, content or creative environment, with a portfolio full of strong, original ideas.

• Deep Gen Z and internet culture fluency, with an instinctive understanding of social platforms, creators, entertainment, memes and emerging behaviours.

• Strong conceptual and writing skills, with the ability to turn a rough thought into a simple, compelling creative proposition.

• Practical creative craft skills, from writing scripts and treatments to building compelling pitch decks and presentations.

• Confidence working independently, presenting your thinking and collaborating with multidisciplinary teams.

• Comfortable working at pace across multiple briefs, with enough commercial awareness to understand budgets, scope and what’s realistically deliverable.

At LADbible Group we've rolled out hybrid working, 4 days in the office (Monday - Thursday).

LADbible Group is an equal opportunities employer.

We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.

As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard.

As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.