Midweight Copywriter

ZEAL Creative; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading brand activation agency in Manchester is looking for a Conceptual Copywriter to create impactful campaigns for top FMCG brands. You will collaborate with Art Directors and Designers and take ownership of your creative projects. Ideal candidates should have proven copywriting experience in this field and strong creative thinking skills. The agency offers excellent benefits including a generous holiday policy, annual bonus, and a dog-friendly office environment.

Benefits

24 days holiday plus bank holidays

Contributory pension scheme

Annual company bonus scheme

Private medical insurance

Life assurance

Continuous learning and development

Enhanced parental benefits

Work from home budget

Dog friendly offices

Qualifications

• Proven experience on shopper and promotional marketing campaigns for FMCG.
• Demonstrable copywriting skills adaptable to different clients.
• Ability to conceptualize and produce integrated creative ideas.

Responsibilities

• Generate creative concepts from initial briefing.
• Deliver well-crafted copy fitting clients' briefs and brand tone.
• Take responsibility for the quality of project outputs.

Skills

Copywriting for FMCG

Creative thinking

Time management

Research skills

Job description

A Bit About Us

We are ZEAL, the UK's most effective brand activation agency. Founded in 2014 by Stewart Hilton and Robert White, ZEAL has pursued its ambition to be the world's most recommended agency by recognising that our amazing people are the key to our success. We are proud partners to Nestlé, Carlsberg, Arla, Weetabix, Suntory, Bacardi, PZ Cussons, and more, delivering award-winning work across brand strategy, shopper marketing, experiential, partnerships, social and integrated campaign development. Four-time IPM "Agency of the Year" and winner of the Campaign Experience Awards "Most Outstanding Creative Idea" (2024), our principles around our people are simple – you bring your passion, creativity and drive and we invest in your training, long‑term personal development and give you the resources you need to thrive and create your best work. We are passionate about creating an inclusive place to work that celebrates and values diversity and inclusion and ultimately enriches our culture. If working with leading global brands on award‑winning campaigns sounds like your ideal day, look no further!

Role In Summary

As our Conceptual Copywriter, you will be responsible for creating innovative, memorable and impactful campaigns for some of the world's largest FMCG retail brands. Working with our talented team of Art Directors and Designers in the creation of conceptual ideas from client briefs that engage their audiences and activate their brands, cutting through the noise and making a real impact. Our creative team lives and breathes culture and collaboration, working across the wider business to deliver a best‑in‑class service that elevates our clients' brands to the next level and uncovering new audiences.

What Youll Be Doing

• Working as a key member of our creative team to generate creative concepts from initial briefing, delivering big ideas with enthusiasm and collaboration.
• Delivering well‑crafted copy that fits with both our clients brief, their brand and tone of voice.
• Using your initiative and creative eye to develop key messaging, asking relevant questions and carrying out your own research where necessary.
• Delivering your concepts clearly to the wider business, generating excitement and buy‑in from our client and design team.
• Developing work that builds the agency's reputation externally, contributing to wider business goals and playing a role in the agency's onward growth.
• Taking responsibility from start to finish for the quality of the ultimate output of projects you have been involved in.

What Youll Bring To The Role

• Proven experience working as a copywriter on shopper and promotional marketing campaigns for FMCG clients.
• Demonstrable copywriting skills, and the ability to adapt your style to different clients.
• Ability to evidence the creation, development and implementation of creative solutions.
• Excellent time‑management skills with an ability to multi‑task proficiently.
• Skilled creative thinker with a developing understanding of all aspects of execution and development.
• Able to conceptualise, articulate, direct and produce integrated creative ideas.

How We Reward You

• 24 days holiday (plus bank holidays)
• Contributory pension scheme
• Annual company bonus scheme
• Private medical insurance
• Life assurance
• Continuous learning and development
• Enhanced parental benefits

Additional Benefits

• The last Friday of every quarter is a ZEAL Day off
• Christmas closure
• Work from home budget to help you achieve your dream set up
• Dog friendly offices
• A wealth of social events from our seasonal gatherings to our all‑company get‑togethers

If this role is of interest, email us at LNKD1_UKTJ