Middle / Senior Product Manager

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading product IT company is seeking an experienced Product Manager to own a key business area within their innovative platform. This role requires a background in B2C digital products, particularly in communication or social sectors. You will be responsible for leading product initiatives that enhance user engagement, retention, and monetization. Ideal candidates have a data-driven mindset, strong prioritization skills, and experience in A/B testing. The company offers a collaborative work culture with opportunities for personal growth.

Benefits

Fair compensation

Powerful social package

Opportunities for growth

Qualifications

• 3–5+ years of experience in product management, ideally in communication, dating, or social platforms.
• Proven track record of improving retention, ARPPU, or conversion metrics.
• Strong decision-making based on data insights.

Responsibilities

• Own key product area from idea to measurable impact.
• Turn user insights into actionable product experiments.
• Collaborate cross-functionally to deliver results.

Skills

Product management experience in B2C digital products

Familiarity with global markets

Data literacy

Excellent prioritization skills

A/B testing experience

Knowledge of user acquisition funnels

Tools

SQL

Tableau

Job description

We are appflame, a product IT company. We create life-changing products that break the rules of the game in the category. Geographically, we are located in Ukraine, but in reality — all over the world.

We are looking for the daring and enthusiastic people. Those who are fans of creating real products and dream of launching and developing cool startups. You have ambitions, and we have comfortable conditions for their implementation.

Your project: AdConnect. It is a business that specializes in building communication platforms, as well as SaaS solutions for traffic management and increasing user retention. Our project portfolio includes: web products in the social discovery, advertising network, SaaS solution for user retention. Our products have millions of users from all over the world — North and South America, Europe, Australia, and the list of markets is constantly growing.

You will:

• Own a key product area — from idea to measurable impact, driving growth in engagement, retention, and monetization.
• Turn insights into action — discover user needs, define hypotheses, and translate them into clear product experiments.
• Shape the roadmap — prioritize initiatives that balance user delight, trust, and revenue.
• Collaborate cross-functionally — work closely with engineers, designers, analysts, and marketing to deliver meaningful results fast.
• Lead experiments and A/B tests — validate ideas quickly, learn continuously, and scale what works.
• Improve monetization loops — optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth.

From you:

• 3–5+ years of experience in product management within B2C digital products — ideally communication, dating, or social platforms.
• Familiarity with global markets (US, UK, Canada, Europe, LATAM) and cultural nuances in user behavior.
• A proven track record of moving metrics — you’ve owned and improved KPIs like retention, ARPPU, or conversion.
• Strong data literacy — you make decisions based on insights, not opinions (SQL, Tableau, or similar).
• Excellent prioritization and execution skills — you can turn chaos into clear roadmaps and deliver results fast.
• Experience in experimentation and A/B testing — you know how to design, run, and interpret experiments.
• A growth mindset — you learn fast, challenge assumptions, and care deeply about both product and people.
• Knowledge of user acquisition and paid marketing funnels.

Will be an advantage:

• Experience working with communication, dating, or social discovery products at scale.
• Experience with transactional or credit-based models will be a plus.
• Leading cross-functional teams or guiding teammates will be a plus.

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in Ukrainian products that compete with the world’s best players.
• The ability to implement your own ideas, not the feeling of a cog in the system.
• Meaningful and useful products, created not just for shareholders to earn money.
• A sense of yourself among your people who are charged with results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
• Well-established processes and no barriers to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Powerful social package and fair compensation.
• We provide all conditions for your talents to be fully revealed.

We are loyal to our people. Our loyalty doesn’t fade at the end of the working day. We do not leave our people alone with their problems: neither professional nor personal.

Join us.