Mid-Weight Strategist

DNA Recruit; Northampton; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A dynamic shopper marketing agency in Northampton is seeking a Mid-Weight Strategist to craft compelling strategies for retail experiences. The role involves translating client briefs and applying insights to drive effectiveness in campaigns. Ideal candidates will have experience in shopper marketing, a balance of creativity and commercial insight, and strong communication skills. This hybrid position offers a salary between £40,000 and £50,000.

Qualifications

• Experience in shopper marketing or retail strategy.
• Ability to translate client briefs into effective strategies.
• Confidence in presenting ideas to internal teams and clients.

Responsibilities

• Craft insight-driven strategies across various campaigns.
• Map customer journeys and identify behavioral triggers.
• Measure campaign effectiveness and identify optimization opportunities.

Skills

Shopper marketing experience

Creative flair

Confidence with insights and data

Great communication skills

Organizational skills

Job description

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Mid-Weight Strategist – Shopper Marketing Agency – Hybrid (Northampton Based)

Are you a Mid-Weight Strategist looking for an exciting new opportunity?

DNA Recruit are working with a Dynamic and Collaborative Agency specialising in Shopper Marketing and Retail communications who are looking for a Mid-Weight Strategist.

With a growing, ambitious team and a supportive culture, this is an ideal opportunity for a Strategist keen to shape Retail experiences and drive brand impact in a commercially creative way.

About the Role

As Mid-Weight Strategist, you’ll play a key role in crafting compelling, insight-driven strategies across Shopper Campaigns, Brand Activations, and Retail experiences. Reporting into the Strategy Director, you’ll be part of a close-knit team with direct access to senior leadership and cross-functional collaboration across Creative, Client Services, and Production.

Responsibilities:

• Translating client briefs into effective shopper-focused strategies
• Mapping customer journeys and identifying behavioural triggers
• Applying research tools and insight data to guide creative thinking
• Building communications frameworks and activation plans
• Presenting ideas internally and to clients with confidence and clarity
• Measuring campaign effectiveness and identifying opportunities to optimise

Skills and Experience:
We’re looking for someone with a strategic mindset, a curious nature, and a desire to make work that works. Ideally, you will have:

• Experience in shopper marketing, retail strategy, or a closely related discipline
• A strong balance of creative flair and commercial understanding
• Confidence working with insights, behavioural data, and research findings
• Great communication skills and the ability to present with clarity
• A collaborative, ego-free approach to working with wider teams
• Strong organisational skills to manage multiple projects simultaneously

Salary: £40,000–£50,000
Location: Hybrid – Northampton (2–3 days per week)
Job Reference: AW 11707

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Strategy/Planning

• Industries

  Advertising Services

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