Mid-weight Freelance Copywriter

Pink Giraffe; Greater London; Hybrid; GBP 37,000 - 55,000; Part time

Job summary

Pink Giraffe in London is seeking a mid-weight freelance copywriter to join hybridly for 2-3 days a week, with day rates between £200-£300 DOE. The role covers B2B, banking/financial services, and various formats from social to video scripts, blogs and white papers.

You’ll own briefs, maintain brand tone and ensure on-brand quality across outputs. You'll work closely with wider creatives and client teams, taking hands-on responsibility for copy strategy, edits, and ensuring consistency across

Qualifications

• 2+ years agency-side copywriting experience.
• Experience writing for B2B, banking or financial services clients.
• Versatility across long and short-form formats (social, SEO, posters, video scripting, blogs).
• Attention to detail, proofreading, tone-of-voice consistency, on-brand output.

Responsibilities

• Take ownership of high-priority campaigns and influence creative direction.
• Video scripting for social and web with strong hooks and client messaging.
• Advise on copy approach to align with imagery and messaging.
• Maintain precision and QA to set copy quality benchmarks.

Skills

Copywriting

Agency experience

B2B writing

Brand voice

Job description

Mid-weight Freelance Copywriter - London (Hybrid) - Advertising Agency

Are you a junior or mid-weight copywriter with 2+ years agency-side experience, in marketing, advertising or creative agencies?

Do you have exposure writing for B2B, banking, financial services focused clients?

Do you ooze versatility, having worked across both long and short form copy, across varying formats from social, SEO, posters, video scripting, blogs etc etc?

Have you got an eye for detail, proofreading work, checking for inconsistency in tone of voice and ensuring work remains on-brand?

Please be aware we need someone initially for just 2-3 days a week. Also within that the day rate is fixed at £200-£300 a day DOE.

What are we looking for?

We're looking for a freelance copywriting superstar who lives and breathes it! From writing blogs, social posts, thought-leadership pieces, web copy, white-papers, you name it, we do it! (This is a truly varied copywriting role)

This is not a role for someone who delegates the "doing". You'll be deeply involved in the work itself, working closely with wider creatives, strategists and the client-facing team. With a natural ability for mastering a brand tone of voice, a good eye for detail and quality assurance, you are the type of person who wants to take full ownership of copy projects.

What you’ll be doing?

You will work across a very broad client-base; whether its B2B writing for banking or financial services (which is definitely needed in this role), or potentially some additional work on B2C copywriting tasks with FMCG, Technology, Health, Retail or other clients... (we work across all sectors)

Responsibilities & Duties

• Take ownership of high-priority campaigns. Thinking about the creative approach.
• Video Scripting for social and web, thinking of the "hook" required for online social media success with the gravitas required for client messaging.
• Act as a trusted advisor for approach to creative copywriting campaigns, aligning copy and imagery for succinct and clear messaging.
• Superb attention to detail with exceptional quality assurance, setting the benchmark for copy within the unit.

Ability Essential

• Experience in a variety of copywriting roles or editorial roles within marketing, advertising, or creative agencies.
• Solid understanding of how copy mechanics change across social platforms— knowing why a script works for one platform and not another.
• An ability to take complex information and simplify it, finding ways to engage audiences through emotive storytelling.
• Good creative thinking, with an entrepreneurial flair, understanding not just the writing, but in asking what we should be writing and why, ensuring content aligns with broader strategic goals (rebuilding trust).