Merchandising Specialist, Ingest Partners (Fixed-Term Contract)

Warner Bros. Discovery; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company is seeking a Partnership Merchandising Specialist in Camden Town. The ideal candidate will maximize HBO Max's content offerings by collaborating with ingest partners and leveraging data for merchandising strategies. Responsibilities include operational setup, enhancing content discoverability, and cross-team collaboration. This is an on-site position aimed at passionate individuals with a knack for data-driven decision making.

Qualifications

• Passionate about content with strong familiarity of HBO Max’s catalog.
• Comfortable analyzing data for strategy implementation.
• High initiative and ability to work independently.

Responsibilities

• Set up initial framework for new ingest partners.
• Lead automated curation and enhance personalization.
• Collaborate on strategy for local acquisitions.

Skills

Expert knowledge of local content

Data-driven decision making

Strong communication skills

Tools

Content Management Systems

Job description

Role Summary

The HBO Max, Partnership Merchandising Specialist is responsible for maximizing the full potential of HBO Max content offering with a focus on ingest partner experiences. This role reports to the EMEA Vice President of Merchandising. Fixed‑term contract for 12 months.

Responsibilities

• Responsible for initial framework set‑up of each new ingest partner based on limitations, features and functionalities specific to the partner’s platform.
• Act as the main point of contact for each partner’s team for operational issues, communications and updates.
• Execute day‑to‑day operations of the homepage in the partner’s own back‑end system (training provided).
• Serve as the primary POC between the EMEA Merchandising team and the local merchant of the relevant market, ensuring market feedback is incorporated into partner platform planning and implementation.
• Power user of Site Builder (our content‑management system) and the partner’s own back‑end once trained.
• Power user of tools and algorithms to automate and personalise content delivery based on impression goals and audience behaviour, within partner platform limitations.
• Lead automated curations and leverage recommendation engines to enhance personalisation.
• Collaborate with the Merchandising Analysis & Insights team to receive the right data to inform merchandising decisions.
• Partner with the campaigns team to collaborate on strategy and local implementation; support campaigns within the partner page experience.
• Support other merchandising team members on troubleshooting, diagnosing and ensuring high‑priority impact issues are followed through by the correct teams and resolved in a timely manner.
• Adapt Global and EMEA Merchandising strategies with an eye to local audiences, platform features and limitations.
• Contribute to the tagging process in coordination with the broader merchandising team.
• Collaborate on strategy for all LOP and local acquisitions to reflect priorities for the given market and partner.
• Act as the primary point of contact for Operations, Marketing and Partnership teams.
• Leverage merchandising strategies to improve content discoverability, minutes/impression, impression efficiency, content diversity and other relevant KPIs that enhance subscriber engagement and content performance on HBO Max.
• Use data to drive decisions; share actionable insights and recommendations with the Global Merchandising team and other stakeholders.
• Stay in sync with market pulse to leverage zeitgeist moments into content discovery opportunities.
• Contribute to overall strategy through cross‑team collaboration, sharing successful curation strategies that can be used outside the primary page.
• Contribute to tooling improvements and workflow efficiencies.

Key Capabilities & Attributes

• Passionate about content: expert knowledge of local content, deep familiarity with WBD’s catalog, strong familiarity with competitor content.
• Data‑driven: comfortable analysing data and using it to optimally tune strategy; proven evidence of implementing strategy shifts based on quantitative insight.
• Consumer‑obsessed: tenacious focus on the consumer, delivering seamless and delightful experiences.
• Operational excellence: relentless pursuit of operations and workflow efficiency; proficiency in digital merchandising operations and workflows with a commanding knowledge of merchandising tools and CMSs.
• High self‑initiative: ability to work well under pressure and with minimal supervision.
• Strong verbal and written communication skills.

About the Company

HBO Max is an iconic entertainment brand home to bold originals and unforgettable characters. From Succession, Euphoria and The Sopranos to global franchises like Game of Thrones and Harry Potter, HBO Max delivers boundary‑pushing stories across genres and platforms, connecting millions of viewers worldwide. Behind WBD’s vast portfolio of content, creators bring stories to life and dreamers build the future of storytelling. We offer career‑defining opportunities, thoughtfully curated benefits and the tools to explore and grow into your best self. Turn your streaming obsession into a career – we’re hiring!

Location & Work Arrangement

This role is advertised as on‑site, meaning all work hours and days will be carried out at the designated place of work.