Membership Pricing Manager

Virgin Active Limited; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Pension with employer contributions

Free Virgin Active membership for you

Private health and dental insurance

Life assurance 4x salary

Virgin Group discounts

Cycle to work / tech schemes

Salary Finance support

Job summary

Virgin Active Limited in the UK is seeking a Membership Pricing Manager to lead pricing and promotions across the business. You will work with the Commercial Director and stakeholders to optimise pricing, drive membership growth and maximise revenue, ensuring promotions deliver measurable value for members and the business.

The role requires strong analytical ability, advanced Excel and experience with SQL or Power BI, plus a proactive, organised approach and ability to influence at senior

Qualifications

• Proven experience in pricing, promotions or commercial strategy.
• Strong analytical skills with data-driven decision making.
• Advanced Excel skills; experience with SQL/Power BI or equivalents.
• Experience in pricing optimisation and commercial modelling.
• Excellent communication with senior stakeholders; highly organised.

Responsibilities

• Develop and deliver annual and quarterly pricing and promotions strategy.
• Analyse pricing performance and member behaviour to identify revenue opportunities.
• Design, implement and evaluate pricing and promotional tests.
• Build compelling business cases and commercial recommendations for pricing decisions.
• Govern governance and approval process for pricing changes and promotions.
• Monitor implementation of pricing and promotions across all sales channels.
• Deliver post-campaign analysis and insights for future opportunities.
• Maintain the central source of truth for pricing, offers and eligibility.
• Collaborate with Commercial, Marketing, Digital and Club Operations teams.
• Produce regular commercial reporting and insights to support decisions.
• Contribute to development of commercial processes and playbooks across the organisation.

Skills

Pricing strategy

Promotions

Data analysis

Advanced Excel

SQL

Power BI

Stakeholder management

Project management

Membership/leisure sector experience

Tools

SQL

Power BI

Job description

Virgin Active are committed to changing people’s lives for the better through wellness. Our team are dedicated to delivering unique leisure and social wellness experiences across our clubs. We believe exceptional commercial decisions create exceptional member experiences, and we’re passionate about continually evolving the way we attract, engage and retain our members. We take value in recruiting the very best people who combine commercial thinking with innovation to help shape the future of Virgin Active. We are looking for a Membership Pricing Manager to join our Commercial Team.

The Membership Pricing Manager is responsible for developing and delivering Virgin Active’s pricing and promotional strategy across the UK business. Working closely with the Commercial Director and key stakeholders, you will use commercial insight, data and strategic thinking to optimise pricing, drive membership growth and maximise revenue, ensuring every promotion delivers measurable value for both our members and the business.

The Role

• Develop and deliver the annual and quarterly pricing and promotions strategy to support membership growth and commercial performance.
• Analyse pricing performance, member behaviour and commercial data to identify opportunities for revenue optimisation.
• Design, implement and evaluate pricing and promotional tests, using insight to continuously improve performance.
• Build compelling business cases and commercial recommendations to support pricing and promotional decisions.
• Manage the governance and approval process for pricing changes and promotional activity.
• Monitor the successful implementation of pricing and promotions across all sales channels, ensuring accuracy and consistency.
• Deliver post-campaign analysis, measuring effectiveness, return on investment and future opportunities.
• Maintain the central source of truth for all pricing, offers and promotional eligibility.
• Collaborate with stakeholders across Commercial, Marketing, Digital and Club Operations to deliver successful commercial initiatives.
• Produce regular commercial reporting, modelling and insight to support strategic decision making and business performance.
• Contribute to the development of commercial processes, playbooks and best practice across the organisation.

Experience

• Proven experience in pricing, promotions or commercial strategy, ideally within a consumer-facing business.
• Strong commercial and analytical skills with experience interpreting complex data to drive business decisions.
• Advanced Excel skills with experience using SQL, Power BI or similar analytical tools.
• Experience in pricing optimisation, promotional analysis, segmentation and commercial modelling.
• Ability to communicate complex analysis clearly and confidently to senior stakeholders.
• Highly organised with excellent planning, project management and stakeholder management skills.
• A proactive, self-starting approach with the ability to balance strategic thinking and operational delivery.
• Experience within a membership, leisure, hospitality or subscription-based business would be advantageous.
• Willingness to work from the Virgin Active UK Head Office a minimum of three days per week, with occasional travel to clubs across the UK.

Our Perks

• 25days(excludingbankholidays)annualleave,plusaCelebrationDayandwewantyoutakethem
• AccesstoScottish Widow’s pension,withusmatchingcontributionsupto5%.
• ComplimentaryVirginActivemembershipforyouandabuddy.Youcanalsogetfreemembershipforyourchildrentoo,abilitytotakeadvantageofourClubV.
• PrivateDentalandHealthcareInsuranceyourphysicalhealthisimportant,andwewantyoutohavetheaccesstohealthcareshouldyourequireit.
• LifeAssurance4xyoursalarywhichwehopeyouwillnotneed.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active everything from guest passes to 50% off PT sessions.
• YouwilljoinVirginFamilywherenotonlycanyou communicatewithyourcolleaguesacrossVirginGroup,butalsomanydiscounts(includingVirginAtlantic,VirginHolidaysandVirginMedia/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managingfinancescanbedifficult,soweofferaccesstoSalaryFinance.Theycansupportyouwithloans, salary advancesandsavingsplans,aswellashelpyoubecomeapersonalfinanceexpert.
• Mentalhealthisacornerstoneofwellbeing.Ouremployerassistanceprogrammeistherewhenyouneedahelpinghand.
• Weknowfindinganewhometorentcanbestressful.WepartnerwithDexterswhooffercomplimentarycorporatelettingservicesmeaningnotenantcharges.
• AccesstoEach Person,offeringaccess to Cycle to Work, a Tech Scheme and loadsofonlinediscountstoretailers.