Media Strategist - Advertising

Liquid Advertising; City Of London; Remote; GBP 38,000 - 45,000; Full time

Job summary

A dynamic media agency in the UK is seeking a Media Strategist to develop and optimize comprehensive media buying strategies. This role requires at least 3 years of ad agency experience and expertise in data-driven advertising campaigns. The position is remote and offers an annual salary of £38-45k plus benefits, including private insurance and technology stipends.

Benefits

Private insurance

Home technology stipend

Bonus eligibility

Qualifications

• At least 3 years of ad agency experience working with major clients on multi-channel digital media campaigns.
• Experience with fast learning and implementation.
• Understanding of the UK and broader European media partner landscape.

Responsibilities

• Develop and manage innovative, data-driven paid media strategies across various digital and traditional channels.
• Own the end-to-end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting.
• Analyze campaign performance data to generate actionable insights and provide strategic recommendations.

Skills

Communication and presentation skills

Relationship building

Delegation and time management

Problem-solving and critical thinking

Tools

Analytics tools in Excel

Job description

Overview

This position is a remote opportunity for candidates based in the United Kingdom.

First, a little about us:

• Born in 2000 as an ad agency for the video game community.
• Ad agency partner for Indiana Jones, Doom, Starfield, Magic: the Gathering, Sonic, Final Fantasy and more. See our work at www.liquidadvertising.com.
• Our clients are growing quickly - and so are we!
• This is a remote position based in the United Kingdom

What’s this position about?

If you have a passion for gaming, advertising, and data and are ready for a challenging and rewarding career, it\'s time to level up with us!

We put data-driven insights, analytics, and player behavior at the core of everything we do. More than just a media agency, we operate like a laboratory - constantly testing, refining, and evolving our approach to be the best possible extension of our clients\' teams.

By deeply understanding player motivations and market dynamics, we craft strategies that don’t just drive awareness but turn games into cultural phenomena. From high-level strategic planning to executing precision-targeted digital campaigns across display, social, page takeovers, digital video, and beyond, we make every decision with data, impact, and innovation in mind.

Note that this is a position for people with experience in media buying. This is not an appropriate position for creative and brand strategists.

Role focus

As our next Media Strategist, you will develop, execute, and optimize comprehensive media buying strategies for our clients. In this highly competitive role, you will leverage your data and communication skillset to drive results in media operations, campaign execution and analysis, and strategic planning, ensuring alignment with client objectives and agency best practices. You will collaborate extensively with internal teams and may have opportunities for client-facing interactions.

What you’ll do

• Develop, execute, and manage innovative, data-driven paid media strategies across various digital and traditional channels (e.g., social, display, video, programmatic, influencer).
• Own the end-to-end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting.
• Work with teams on in-depth market research, competitive analysis, and audience segmentation to identify strategic opportunities and inform campaign development.
• Analyze campaign performance data to generate actionable insights and provide strategic recommendations for optimization and future campaigns.
• Manage campaign budgets effectively, ensuring optimal pacing, spend allocation, and achievement of KPIs.
• Collaborate closely with internal teams (e.g., creative, analytics, account management) to ensure integrated and impactful campaign execution.
• Develop the ability to prepare and present strategic recommendations, campaign performance reports, and insights to internal stakeholders and potentially clients.
• Stay at the forefront of emerging trends, tools, platforms, and best practices in digital media, advertising technology, and the gaming industry.
• Contribute to new business pitches and proposals as needed.

Please note this is an opportunity to join our media strategy and buying teams, not for creative strategy/execution.

To join us in this highly responsible position, your profile should demonstrate current experience in modern digital advertising strategy and planning—

• At least 3 years of ad agency experience working with major clients on multi-channel digital media campaigns
• Experience with fast learning and implementation
• An understanding of the UK and broader European media partner landscape
• Solid experience with analytics tools in Excel

Your qualities and attributes

• Communication and presentation skills: Ability to convey ideas, insights, and recommendations effectively to clients, vendors, and internal teams both in writing and in person
• Relationship building: Expertise in building and maintaining strong relationships with clients, vendors, and peers, understanding their unique needs, and managing their expectations
• Delegation and time management: Ability to effectively delegate tasks to team members while managing personal time and understanding the importance of tasks and their impact on the team\'s development
• Problem-solving and critical thinking: Resourcefulness and skill in identifying and resolving challenges that may arise during the media planning, buying, and activation process, always backed by data and quickly shared with the team and managers

What\'s in it for you?

Annual salary is in the £38-45k range plus bonus eligibility. Our benefits program includes private insurance, a home technology stipend, and other perks.

Our stance

Liquid Advertising is committed to creating an anti-racist, anti-sexist environment. We’re building an ad agency where committed and creative people from all backgrounds can do their best work.

We\'re looking forward to meeting you!

No agencies, please. This is a pretty good representation of this position’s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants who live outside of the United Kingdom or those requiring visa support at this time.