Media Planner: Data-Driven Campaign Trafficking & Optimization

Critical Mass; Scotland; Hybrid; GBP 32,000 - 36,000; Full time

Job summary

A prominent advertising agency in Scotland is seeking a Media Planner to coordinate and manage campaign initiatives. The ideal candidate will have over 2 years of experience in media planning and ad trafficking, with a solid understanding of Google Campaign Manager. You will work closely with the media team to help optimize campaigns and analyze their performance, providing crucial insights and creative support. The role offers a competitive salary and benefits, working a minimum of 3 days onsite per week.

Benefits

Global maternity and parental leave

Competitive benefits packages

Flex days and vacation time

Qualifications

• 2+ years of experience in media planning and ad trafficking.
• Full knowledge of Google Campaign Manager trafficking and reporting.
• Experience with eMarketer, Nielsen, and comScore.

Responsibilities

• Coordinate management, trafficking, optimization, and reporting of all campaigns.
• Responsible for all media campaign setup and execution.
• Support Media Leads in reporting templates and presentations.

Skills

Media planning

Ad trafficking

Communication skills

Project management

Tools

Google Campaign Manager

MS Office (Excel)

Job description

A prominent advertising agency in Scotland is seeking a Media Planner to coordinate and manage campaign initiatives. The ideal candidate will have over 2 years of experience in media planning and ad trafficking, with a solid understanding of Google Campaign Manager. You will work closely with the media team to help optimize campaigns and analyze their performance, providing crucial insights and creative support. The role offers a competitive salary and benefits, working a minimum of 3 days onsite per week.