Media Measurement Analyst

SuperAwesome; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading youth media measurement company in Greater London is seeking a Measurement Analyst to deliver impactful measurement studies for brand clients. This role requires extensive analytical skills and proficiency in data analysis tools like R and SQL. Responsibilities include managing projects from design to analysis and collaborating across teams to develop innovative measurement solutions. The ideal candidate has 3+ years of experience in questionnaire design and data analysis, fostering a proactive and collaborative working environment.

Benefits

25 days holiday and 8 public holidays

Enhanced Company Maternity and Paternity Pay

30 day sabbatical after 7 years

Private Medical Insurance

Health Cash Plan for medical costs

Life Assurance 4x salary

Income Protection up to 75% salary

Pension plan with 4% employer contribution

Cycle to Work & Tech Scheme

Qualifications

• 3+ years of experience in questionnaire design, data cleaning, and statistical analysis.
• Ability to use AI-based tools for data analysis and storytelling.
• Strong report design and delivery skills.

Responsibilities

• Deliver measurement studies for brand customers.
• Manage end-to-end project delivery including design and analysis.
• Collaborate with product and engineering teams on measurement solutions.

Skills

Highly analytical

Data cleaning

Statistical analysis

Report design

Data analysis tools proficiency (R, SQL, SPSS)

Experimental mindset

Tools

R

SQL

SPSS/Q

Job description

What you’ll do

As our Measurement Analyst you will be responsible for delivering measurement studies that help our brand customers understand the impact of their content and ads on engaging kids and teens. You’ll be a key part of the team and work closely with other functions including sales and account management teams. Working with the Measurement Lead and the team you’ll deliver across a wide range of measurement studies for diverse brands across beauty entertainment toys gaming and other verticals.

Your work will help tell clear compelling data stories to customers leveraging SuperAwesomes proprietary datasets as well as third-party tools. You will play a hands-on role in managing end-to-end project delivery from initial briefing to survey design & implementation to deep analysis to preparing final results. You will contribute to the evolution of best practices in youth media measurement.

You’ll also play a key role in developing our technology and methodologies working directly with our product and engineering teams to innovate and build for the future.

Because kids and teens are pioneers of digital spaces you’ll use innovative media measurement for a diverse set of advertising environments like YouTube, streaming TV, Roblox, Fortnite and influencer marketing.

In this role you will

• Support execution of end to end delivery of panel, brand lifts, creative assessments and other techniques for measuring media effectiveness
• Independently perform steps of media measurement studies including:
  • Writing and scripting questionnaires
  • Data cleaning
  • Data analysis
  • Preparing reports and dashboards for our customers campaigns
  • Synthesize diverse datasets from across our data estate to demonstrate media SuperAwesomes effectiveness
  • Ensure you are executing with high-quality and following our methods and processes for great outputs for brand campaigns
  • Have working relationships with external measurement vendors
  • Work cross functionally with product and engineering on improving and developing internal measurement solutions
  • Integrate our audience-led approach within measurement
  • Collaborate cross-functionally with account management to integrate measurement findings into campaigns and business strategies
  • Work with our Product and Data Engineering teams to advise on the integration of measurement and insights data into our products
  • Contribute to refining our internal workflows and templates to streamline project delivery
  • Use a wide range of research and analytical tools including AI to extract analyse and interpret data and create actionable outputs
  • Stay current with emerging trends in advertising measurement, kids digital behaviors and data privacy practices

Who you are

• Highly analytical with 3 years of experience in:
  • Questionnaire design
  • Data cleaning
  • Statistical analysis
• Report design and delivery with dashboarding a bonus
• Proficient in data analysis tools such as R, SQL and SPSS / Q (DisplayR a major benefit) - Python and / or TypeScript a bonus
• Have an experimental mindset coupled with genuine curiosity for kids and teen behavior and data
• Organized and proactive adept at juggling multiple projects and coordinating with internal teams
• An excellent oral and written data-led communicator with strong
• A collaborative team player who thrives in cross-functional settings and is always eager to learn
• You are likely already in a research agency and looking to expand your experience.

Required Experience

• Experience of questionnaire design scripting data cleaning and analysis essential
• Experience with using modern AI-based tools to boost the effectiveness and speed of data analysis and data-driven story telling
• Track record of quantitative data analysis in the media measurement space

Our benefits

• 25 days holiday 8 public holidays Winter Break
• Enhanced Company Maternity Pay up to 100% of salary for the first 26 weeks. Enhanced Company Paternity Pay of 100% of salary for 6 weeks.
• 30 day sabbatical for employees who have reached 7 years tenure
• AXA Private Medical Insurance MHD (medical history disregarded - existing illnesses covered). Also includes an EAP
• Health Cash Plan to include PMI excess cover along with other benefits like physio dental vision etc.
• Life Assurance - 4x salary
• Income Protection - 8 week deferred period and 75% of your salary up to two years.
• Pension through Aegon with 4% employer contribution.
• Cycle to Work & Tech Scheme

Key Skills

• Downstream
• French
• Jewellery
• Legal Operations
• Architecture

Employment Type : Full Time

Experience : years

Vacancy : 1