Media Insights Executive

SPALDING GOOBEY ASSOCIATES; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A media insights firm in the United Kingdom seeks a Media Insights Executive to enhance their storytelling and data analysis capabilities. The role involves generating compelling sales pitches based on consumer and media data while collaborating closely with marketing and commercial teams. Strong data analytics and communication skills are essential for success in this position.

Qualifications

• Understanding of data analytics to examine raw data for insights.
• Ability to convert data into relatable sales pitches.
• Strategic and creative thinking in data analysis.

Responsibilities

• Generate compelling stories and sales pitches using data.
• Collaborate with teams to support business development.
• Identify trends and thought leadership opportunities.

Skills

Data analytics

Sales story development

Communication

Excel

PowerPoint

Project management

Writing skills

Client interaction

Media landscape knowledge

Job description

Established and growing Media owner is expanding its team with an exciting opportunity for a Media Insights Executive. This is a great opportunity for someone who loves data and storytelling, has a passion for brands and advertising and wants to develop their career in the media insights space. You will be based in the marketing team and work in close partnership with the commercial team, developing insights to support their business development.

The primary focus of the Media Insights Executive role is to use consumer, network and media data to generate compelling stories and sales pitches. Day-to-day, you will work with various data sources, including media and audience data, customer and market insights, and commissioned research.

Job Requirements

• Natural understanding of data analytics; the ability to examine raw data to discover patterns, draw conclusions and make informed decisions.
• The ability to turn data discoveries into relatable sales stories that can be conveyed by the media sales team as part of a pitch.
• Ability to take complicated topics and make them easy to understand.
• Both a strategic and creative approach to arriving at the desired conclusions, via data analysis.
• An inquisitive mind and an understanding of the questions that should be asked to arrive at a comprehensive project brief.
• Appetite to identify possible stories, current trends and thought leadership opportunities for the business.
• Proven time and project management skills.
• Experience (or desire) in collaborating with third party agencies in the commissioning of campaign research.
• Confidence to interact face-to-face with clients at meetings and company events.
• A natural interest in the media landscape.
• Excellent Excel and PowerPoint skills.
• Solid writing skills – needed to distil otherwise complicated topics.