Media Buyer - Lead Generation (USA Market)

Madfish; United Kingdom; Remote; GBP 100,000 - 125,000; Full time

Job summary

A leading digital marketing firm in the United Kingdom is seeking an experienced Media Buyer to handle paid media campaigns aimed at lead generation in the USA market. This role requires a proven track record in media buying, effective communication, and a data-driven approach. Competitive salary ranging from $5,000 to $10,000 per month based on skills and results. Apply with CV and examples of past campaigns.

Benefits

Freedom to bring your own niche expertise

Opportunity to shape strategy

Qualifications

• Proven experience in media buying for lead generation in the USA market.
• English level B2+ for effective communication.
• Ability to share past campaign results or case studies.

Responsibilities

• Plan, execute, and manage paid media campaigns.
• Test, analyze, and optimize campaigns for ROI.
• Collaborate on creatives, ad copy, and strategies.

Skills

Media buying experience

Lead generation

A/B testing

Ad tracking and attribution

Effective communication

Job description

About the Role

About the Role: We’re seeking an experienced Media Buyer with a proven track record in lead generation for the USA market. We’re keeping the niche open to connect with top talent from diverse industries. If you’ve successfully planned, launched, and optimized paid campaigns that delivered high-quality leads, we want to hear your story.

Key Responsibilities

• Plan, execute, and manage paid media campaigns (Facebook, Google, TikTok, LinkedIn, or other platforms) focused on generating leads.
• Test, analyze, and optimize campaigns for maximum ROI and cost-per-lead efficiency.
• Collaborate with our team to design winning creatives, ad copy, and targeting strategies.
• Track, measure, and report on performance with actionable insights.

Requirements

• Proven experience in media buying for lead generation in the USA market.
• English level B2+ (upper-intermediate or higher) — must be able to communicate effectively with an international team and clients.
• Ability to share past campaign results, case studies, or examples of work.
• Strong understanding of ad tracking, attribution, and A/B testing.
• Data-driven mindset with creative problem-solving skills.
• Clear and effective communication, with a collaborative approach.

Nice to Have

• Experience across multiple lead gen niches (real estate, finance, insurance, health, SaaS, education, etc.).
• Background in both B2B and B2C campaigns.
• Knowledge of CRM integrations and marketing automation tools.

Why Work With Us

• Freedom to bring your own niche expertise.
• Opportunity to shape strategy from the ground up.
• Competitive salary: $5,000–$10,000/month based on skills and results.

How to Apply

1. A CV.
2. The platforms you’ve worked with.
3. Examples or results from past campaigns (CPL, ROI, ad spend, etc.).