Measurement Lead, Global Accounts

TikTok; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading social media platform is seeking a full-time Measurement Lead based in London. This role involves partnering with global accounts and cross-functional teams to optimize advertising performance. Candidates should have extensive experience in brand marketing measurement and the ability to manage client relationships effectively. A bachelor's degree in a quantitative field is required. Join us to inspire creativity and bring joy to users worldwide.

Qualifications

• Experience with digital platform measurement consulting.
• Ability to guide investments in performance marketing.
• Deep expertise in brand measurement.

Responsibilities

• Partner with teams to develop measurement learning agendas.
• Manage a global team of Measurement Partners.
• Be the primary contact for senior clients.

Skills

Measurement experience in brand marketing

Client stakeholder management

Digital advertising experience

Analytical problem solving

Time-management skills

Education

Bachelor's degree in a quantitative field

Graduate degree in relevant field preferred

Job description

Responsibilities

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. TikTok is looking for a full‑time Measurement Lead to be the primary steward of our measurement relationship with Global Accounts. These are the largest companies in the world with global presence and require high touch measurement engagements. This New York or London‑based role will partner with a portfolio of Global Accounts, co‑coordinate with regional sales & measurement teams, and report directly to the Head of Global Accounts and Agencies. The person in this role will partner with key cross‑functional teams such as sales, product marketing, product measurement, solutions engineering, business marketing, operations and other relevant XFN to ensure that the Global Accounts have best‑in‑class measurement support. We seek a highly‑driven, empathetic individual who is looking to build our Marketing Science discipline where execution, curiosity, and data‑driven thinking in a fast‑growth environment to drive measurement impact will be critical for success.

• Partner with the Global Accounts team and cross‑functional partners to develop and execute measurement learning agendas. Your primary internal stakeholder will be the Global Account leads.
• Partner with product and regional measurement / sales teams to collaborate on the development and executional implementation of measurement needs at the global and regional level.
• Work with clients and internal partners to design relevant measurement offerings for the joint business plans (JBPs).
• Be the primary contact for our senior clients and their agency counterparts to ensure the briefing, prioritization, alignment, and landing of measurement programs leads to successful business outcomes.
• Help route our client feedback to our product teams to ensure ongoing measurement feedback improvement loops.
• Manage a global team of Measurement Partners focused on specific Global Accounts. Mentor and upskill them in measurement, internal and external engagements.

Qualifications

Minimum Qualifications:

• Proficient measurement experience in brand and performance marketing measurement with large enterprise clients, and a track record of behaviour change through great measurement. Client stakeholder management skills are a must have.
• Ability to work closely with regional measurement teams through clear and timely communication of measurement priorities with global client stakeholders. Ensure streamlined execution of measurement engagements in partnership with the regional measurement teams.
• Many years of experience with digital advertising, large marketing‑related organizations, or measurement suppliers where most recent responsibilities have included digital platform measurement consulting.
• Deep expertise in brand measurement with the ability to guide investments and measurement for performance marketing efforts.
• Proficiency in how digital auctions work, incrementality measurement, econometric mix modelling, and attribution logic/challenges. Understanding of digital privacy landscape and its role in measurement.
• Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research preferred.

Preferred Qualifications:

• Experience in inferential problem solving through experimental design and analytical methods.
• Exceptional time‑management and goal‑oriented task management skills is a must.
• Demonstrable experience in managing regional or global teams with record of helping team members grow their impact.
• Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must‑have skill.
• Interest in working in a fast‑paced environment with global talent and footprint.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.