Marketo Automation Specialist

Portfolio Group; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

An innovative marketing solutions provider in Manchester is seeking a Marketo Automation Specialist to drive impactful marketing campaigns. The ideal candidate will have advanced expertise in Marketo and experience in managing multi-channel campaigns. You will focus on optimizing customer journeys and analyzing performance metrics to enhance lead generation efforts. If you're passionate about leveraging marketing technology to fuel business growth, this is the opportunity for you.

Qualifications

• Advanced expertise in Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
• In-depth experience with Adbridge or similar tools.
• Proficiency in lead scoring and attribution models.
• Experience integrating CRM systems and automating workflows.
• Strong understanding of lead generation metrics.

Responsibilities

• Provide strategic support to the marketing team.
• Build, manage, and optimize nurture journeys.
• Monitor the health of the Marketo system.
• Leverage automation to enhance lead management.
• Deliver reports on email journey performance.

Skills

Marketo expertise

Lead scoring

Data-driven reporting

Knowledge of marketing technology trends

Tools

Adobe

HubSpot

Salesforce Marketing Cloud

Adbridge

Job description

Posted On: 14th August 2024

Are you a Marketo maestro ready to join a global brand?

Join our clients SaaS powerhouse as a Marketo Automation Specialist and drive impactful marketing campaigns for a worldwide audience. We’re looking for a data-driven innovator who can transform insights into action, optimise customer journeys, and scale our automation efforts to new heights.

Are you passionate about leveraging the full power of Marketo to fuel business growth, this is the opportunity you’ve been waiting for!

Day to Day

• Provide strategic support to the marketing team, setting up and monitoring Marketo campaigns and automations.
• Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
• Monitor the overall performance and health of our Marketo system.
• Leverage automation and AI to enhance lead management processes.
• Develop and refine our marketing technology stack, aiming for industry-leading standards.
• Deliver weekly and monthly reports on email journeys, measuring performance against targets.
• Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.

YOU?

• Advanced expertise in Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
• In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
• Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
• Experience integrating CRM systems with other platforms and automating workflows.
• Strong understanding of lead generation metrics and experience in data-driven reporting.
• Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.

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