Marketing Tech Enterprise Architect: Data-Driven Engagement

Barclays; Northampton; On-site; GBP 90,000 - 130,000; Full time

Job summary

Barclays seeks an Enterprise Architect, Marketing Technology to shape the architecture strategy for customer engagement and marketing capabilities across the organisation.

You will work with Managing Directors, product owners and technology teams to own governance of the marketing architecture, align technology investments with business objectives and regulatory requirements, and drive data-driven, AI-enabled customer experiences at scale.

Qualifications

• Proven ability to translate business and marketing strategy into enterprise capabilities, technology roadmaps, and architecture outcomes.
• Significant leadership and influencing skills, with experience engaging and partnering with senior executives and C-suite stakeholders.
• Expertise in strategic planning, architecture governance, investment prioritisation, and roadmap management.
• Understanding of customer, marketing and engagement ecosystems, including how data, analytics and activation capabilities work together to create measurable business value.
• Excellent communication skills, with the ability to articulate complex architectural concepts to both technical and non‑technical audiences.

Responsibilities

• Shape and govern the architecture strategy for the Marketing domain, ensuring technology investments align with business objectives and regulatory requirements.
• Collaborate with Enterprise Architecture teams, developers, and stakeholders to drive architecture direction and knowledge sharing.
• Lead and influence a diverse group of technologists and business partners to align strategy and standards.
• Assess new technologies to address current and future business needs, balancing compliance, governance, security and funding.
• Provide leadership in risk management and control strengthening related to architectural work.

Skills

Strategic translation

Leadership & influence

Roadmap management

Marketing architecture understanding

Clear communication

Tools

CDPs

Marketing automation

Digital marketing tech

Customer insight platforms

Cloud architectures

Job description

Barclays seeks an Enterprise Architect, Marketing Technology to shape the architecture strategy for customer engagement and marketing capabilities across the organisation.

You will work with Managing Directors, product owners and technology teams to own governance of the marketing architecture, align technology investments with business objectives and regulatory requirements, and drive data-driven, AI-enabled customer experiences at scale.