Marketing Tech Architect for AI-Powered Campaigns

LRQA; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global digital marketing firm is seeking a Digital Marketing Systems Specialist to manage and improve marketing technology strategies, enhance lead generation, and collaborate with marketing and sales teams. This role requires a degree in marketing and extensive experience with digital tools like Dynamics and Google Analytics to drive effective campaigns and solutions for enhanced user experience.

Qualifications

• At least 5 years of hands-on digital marketing experience.
• Strong working knowledge of applicable IT and digital technologies.
• Experience in developing and delivering digital marketing strategies.

Responsibilities

• Support the Marketing Technology Manager in aligning IT and marketing.
• Serve as a subject matter expert in digital marketing tools.
• Support the implementation and optimisation of AI-powered workflows.

Skills

Strong communication skills

Experience in digital marketing strategy

Adaptable and well organised

Proactive problem solving

Understanding of GDPR

Education

Degree level education in marketing or equivalent experience

Tools

Dynamics - Customer Insights Journeys

Google Analytics

SEMRush

Optimizely Web CMS

ZoomInfo

Drift

Job description

A global digital marketing firm is seeking a Digital Marketing Systems Specialist to manage and improve marketing technology strategies, enhance lead generation, and collaborate with marketing and sales teams. This role requires a degree in marketing and extensive experience with digital tools like Dynamics and Google Analytics to drive effective campaigns and solutions for enhanced user experience.