Marketing Team Lead - Events

LIPTON MEDIA; Greater London; Hybrid; GBP 48,000 - 55,000; Full time

Job summary

A leading media events business seeks a Marketing Team Lead to oversee a team of 7-10 marketing assistants. This role focuses on strategic planning and execution of innovative marketing campaigns. The ideal candidate will have over 4 years of B2B marketing experience with demonstrated leadership ability. The successful applicant will utilize tools like HubSpot for campaign automation and optimize marketing strategies based on performance data. A hybrid working model is offered, with 2 days in the office.

Qualifications

• 4+ years of B2B marketing experience, with at least 2 years in management.
• Experience in leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance and optimize campaigns.

Responsibilities

• Plan and deliver cross-channel marketing campaigns aligned with objectives.
• Oversee execution of event marketing campaigns across multiple platforms.
• Monitor and evaluate campaign performance with data-driven insights.

Skills

B2B Marketing

Management experience

Analytical skills

Proficiency in marketing technology

Cross-functional collaboration

Education

Degree in relevant field

Tools

HubSpot

CRM platforms

Job description

Marketing Team Lead - Events

£48,000 - £55,000 + Bonus (10%)

Hybrid (2 Days in the office)

London

Leading media events business seeks an outstanding Marketing Team Lead to join their business in a new growth role.

The Senior Team Leader is responsible for all aspects of the MA team – from talent acquisition, talent retention and engagement to talent development. They set KPIs and standards for the MA team and champion the development of their marketing skills.

They resolve issues and minimise pain points, identify areas of opportunity and efficiencies, and elicit continuous positive change to processes, marketing tools and systems, to make the MA world a better place.

This person will be directly managing a team of 7-10 marketing assistants, all relative graduates. This role is 100% management with no hands on marketing.

Core responsibilities : Marketing Team Lead

• Plan and deliver innovative, cross-channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high quality output across all platforms.
• Oversee the end-to-end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
• Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.
• Monitor and evaluate digital campaign performance, generating data‑driven reports with actionable insights to optimise results and improve ROI.
• Ensure consistent messaging and brand presentation across all marketing materials and communications.
• Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.

Profile of Candidate Required : Marketing Team Lead

• Strong experience – B2B Marketing - 4 Years + with at least 2 years direct management experience.
• Ideally degree educated Experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data and make informed recommendations for optimisation.
• Proficiency in marketing technology, email automation, and marketing operations.
• Familiarity with CRM platforms (i.e. HubSpot) CMS
• Proven ability to work effectively with cross-functional teams, including sales and content departments.
• Capacity to translate business objectives into effective marketing strategies and operational processes.