Marketing Specialist

Michael Page; City Of London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A growing B2B organisation in the United Kingdom is seeking a Marketing Specialist. This role involves crafting marketing materials, managing digital content, and coordinating events. The ideal candidate has a demonstrated background in a similar position, excellent communication skills, and proficiency in digital marketing tools. Competitive salary between £35,000 and £40,000 per annum depending on experience, with hybrid working arrangements.

Qualifications

• Demonstrable experience in a similar role within a B2B environment.
• Excellent communication skills - both written and verbal.
• Proven ability to create marketing collateral from scratch.
• Proficiency in digital marketing tools and content management systems.
• Familiarity with design software.

Responsibilities

• Develop and edit a variety of marketing materials.
• Manage digital content strategy across platforms.
• Maintain brand voice in all communications.
• Execute social media campaigns to enhance brand awareness.
• Coordinate and execute events and customer engagement activities.

Skills

Content creation

Communication skills

Digital marketing tools

Social media management

SEO knowledge

Tools

Canva

Adobe Creative Suite

Job description

The Marketing Specialist will collaborate with multiple teams internally to craft compelling messaging, manage digital content and assist in organising successful events.

Client Details

My client is a growing B2B organisation that has customers across a range of industries.

Description

• Develop, write, and edit a variety of marketing materials, including blog posts, newsletters, social media content, press releases, website content, case studies, and product collateral
• Manage digital content strategy, ensuring consistency in tone and style across various platforms while adhering to SEO best practices
• Maintain a consistent brand voice across all communications in alignment with brand guidelines
• Manage and execute social media campaigns to enhance brand awareness and engagement
• Assist in planning, coordinating, and executing events, trade shows, and customer engagement activities
• Work closely with the sales, product, and customer support teams to align content and marketing initiatives with business objectives

Profile

• Demonstrable experience in a similar role, gained within a B2B environment
• Excellent communication skills - both written and verbal
• Proven experience in content creation - with the ability to create marketing collateral from scratch
• Proficiency in digital marketing tools, social media platforms, and content management systems
• Knowledge of SEO principles and familiarity with design software (e.g., Canva, Adobe Creative Suite)

Job Offer

Based N. Hertfordshire, with hybrid working - commutable from Baldock, Hitchin, Letchworth, Stevenage etc.

Salary - £35,000 - £40,000 per annum DOE

The opportunity to join a growing business at an exciting time