Marketing Specialist

SmartRecruiters, Inc.; Bury; Hybrid; GBP 30,000 - 46,000; Full time

Job summary

LGC Standards is seeking a Marketing Specialist to join our Growth Marketing team and drive integrated campaigns that connect customers with our solutions. You will plan, execute and optimize activities across product launches, content creation and customer engagement, collaborating with global teams.

Ideal candidates have 2-5 years in marketing, with strong writing skills and a proactive, collaborative approach to multi-channel campaigns in a B2B setting.

Qualifications

• Around 2-5 years' experience in a marketing role, ideally within a B2B environment.
• Experience supporting or delivering marketing campaigns across multiple channels.
• Strong organisational skills with the ability to manage several projects and deadlines simultaneously.
• Excellent written communication skills and an eye for creating clear, engaging content.
• Confidence working with a range of stakeholders and collaborating across different teams.
• A curiosity about customer behaviour and a desire to use marketing to create meaningful customer experiences and business impact.
• Experience using campaign, customer or market insights to improve marketing activity.
• Proactive, curious and eager to learn in a fast-paced environment.

Responsibilities

• Plan and deliver integrated marketing campaigns aligned to business priorities and customer needs.
• Create engaging marketing content and campaign materials, including presentations, customer communications, digital assets and sales support resources.
• Work with product, commercial and regional marketing teams to support new product launches and promotional activities.
• Develop customer-focused messaging and content across a range of channels.
• Collaborate with distributor and sales teams to understand customer needs and support commercial activity with effective marketing resources.
• Planning and promotion of industry events, customer meetings and webinars.
• Track campaign performance and customer engagement, using insights and data to help improve future activity.
• Coordinate marketing activity across multiple projects, ensuring campaigns and materials are delivered on time and to a high standard.
• Build strong working relationships with colleagues across marketing, product management and commercial teams globally.

Skills

Campaign management

Content creation

Cross-functional collaboration

Multichannel marketing

Event planning

Data interpretation

Education

Marketing degree (nice to have)

Job description

Travel: Occasional UK and international travel (approximately 10-20%) to support events and customer engagement activities.

Help tell the stories behind the science that keeps people safe.

At LGC Standards, our products and services support organisations around the world to deliver accurate testing, reliable results and trusted decisions. From food safety and environmental monitoring to pharmaceutical development and healthcare innovation, our work helps protect consumers, support scientific progress and improve everyday life.

Operating in more than 120 countries, we combine scientific expertise with global reach to help customers solve complex challenges and maintain the highest standards of quality and compliance.

Job Description

We're looking for a Marketing Specialist to join our Growth Marketing team and deliver engaging marketing campaigns that connect customers with solutions that make a real difference.

Reporting to the Director, Growth Marketing, you'll play a key role in planning and delivering integrated marketing activity that supports the growth of our proficiency testing business, LGC AXIO PT. Working with commercial, product and marketing colleagues, you'll bring campaigns to life, support product launches, create customer-focused content and develop marketing materials that help customers understand the value of our products and services.

This is an excellent opportunity for someone with a few years of marketing experience who is ready to take the next step in their career. You'll manage campaign planning, product marketing, customer engagement, events and international marketing activity while working alongside experienced marketers in a collaborative global team.

Responsibilities:

• Plan and deliver integrated marketing campaigns aligned to business priorities and customer needs.
• Create engaging marketing content and campaign materials, including presentations, customer communications, digital assets and sales support resources.
• Work with product, commercial and regional marketing teams to support new product launches and promotional activities.
• Develop customer-focused messaging and content across a range of channels.
• Collaborate with distributor and sales teams to understand customer needs and support commercial activity with effective marketing resources.
• Planning and promotion of industry events, customer meetings and webinars.
• Track campaign performance and customer engagement, using insights and data to help improve future activity.
• Coordinate marketing activity across multiple projects, ensuring campaigns and materials are delivered on time and to a high standard.
• Build strong working relationships with colleagues across marketing, product management and commercial teams globally.

Qualifications

What we're looking for

• Around 2-5 years' experience in a marketing role, ideally within a B2B environment.
• Experience supporting or delivering marketing campaigns across multiple channels.
• Strong organisational skills with the ability to manage several projects and deadlines simultaneously.
• Excellent written communication skills and an eye for creating clear, engaging content.
• Confidence working with a range of stakeholders and collaborating across different teams.
• A curiosity about customer behaviour and a desire to use marketing to create meaningful customer experiences and business impact.
• Experience using campaign, customer or market insights to improve marketing activity.
• Proactive, curious and eager to learn in a fast-paced environment.

Nice to have

• Experience within a scientific, technical or highly regulated industry.
• A marketing qualification or degree in Marketing, Business or a related field.
• Experience supporting product launches, events or customer engagement programmes.

Additional Information

• Develop your marketing career within a global organisation.
• Gain exposure to integrated campaigns, product marketing, customer engagement and commercial marketing.
• Work with colleagues and customers across international markets.
• Be part of a business whose products support quality, safety and innovation worldwide.
• Enjoy a collaborative culture where you'll be supported to learn, grow and develop your skills.

Our values

• PASSION
• CURIOSITY
• INTEGRITY
• BRILLIANCE
• RESPECT

Equal opportunities

We are committed to ensuring that every job applicant and employee is valued for their individual talents. We strictly prohibit discrimination on the basis of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or parental status, religion, or belief. We proudly support an inclusive work environment where everyone can compete and succeed based on their merits.

For more information about us, please visit our website www.lgcstandards.com